A data profile of the people who buy, follow and care about Outdoor enthusiast in Denmark — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 769,375 people in Denmark.
Outdoor enthusiast has an estimated audience of 769,375 people in Denmark. 45.4% are female, 54.6% are male, average age 48.6. Top brand affinities: Elgiganten, High-net-worth individual, Drop shipping, Do it yourself (DIY), Digital photography.
Top brand affinities include Elgiganten, High-net-worth individual, Drop shipping, with strongest over-indexing on Elgiganten (1.68× the country average).
Demographically, the Outdoor enthusiast audience skews balanced with an average age of 48.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
The typical Outdoor enthusiast fan in Denmark is balanced, around 48.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Outdoor enthusiast profile in Denmark.
45.4% are female, 54.6% are male, average age 48.6.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 48.6 |
| Estimated audience size | 769,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 46% |
of the worldwide Outdoor enthusiast audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 9.10× | ||
| 02 | Arc'teryx | Fashion & Accessoires | 4.27× | ||
| 03 | Standup paddleboarding | Sports | 3.48× | ||
| 04 | Boat show | Travel & Leisure | 3.36× | ||
| 05 | Backpack | Fashion & Accessoires | 3.29× | ||
| 06 | Luxury real estate | Business & Career | 3.27× | ||
| 07 | Outdoors | Travel & Leisure | 3.12× | ||
| 08 | Digital photography | Business & Career | 2.88× | ||
| 09 | Drop shipping | Shopping | 2.77× | ||
| 10 | Local food | Food & Beverages | 2.70× | ||
| 11 | Animal rights | Politics & Society | 2.62× | ||
| 12 | Uniqlo | Shopping | 2.50× | ||
| 13 | Iceland | Travel & Leisure | 2.49× | ||
| 14 | Alpine skiing | Sports | 2.45× | ||
| 15 | Department store | Shopping | 2.18× | ||
| 16 | Ryanair | Travel & Leisure | 2.04× | ||
| 17 | Germany | Travel & Leisure | 1.75× | ||
| 18 | Elgiganten | Shopping | 1.68× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.65× | ||
| 20 | Fine art | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.76× | |
| Quality Awareness | PREMIUM | 1.45× | |
| Design Affinity | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.64× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Social Media Usage | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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