A data profile of the people who buy, follow and care about Outdoor enthusiast in Portugal — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 1,341,033 people in Portugal.
The average Outdoor enthusiast fan in Portugal is 47.4 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District.
Top brand affinities include OLX, Alpine skiing, Do it yourself (DIY), with strongest over-indexing on OLX (1.58× the country average).
Demographically, the Outdoor enthusiast audience skews more male with an average age of 47.4, and over-indexes on personality traits such as Sports Activity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.
The typical Outdoor enthusiast fan in Portugal is more male, around 47.4 years old, with strong Sports Activity tendencies and a notable affinity for OLX.
The key figures that characterise the Outdoor enthusiast profile in Portugal.
43.5% are female, 56.5% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 47.4 |
| Estimated audience size | 1,341,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 32% | |
| 50+ | 35% |
of the worldwide Outdoor enthusiast audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
Where the Outdoor enthusiast audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~400K | 1.00× |
The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alpine skiing | Sports | 5.06× | ||
| 02 | Kitesurfing | Sports | 3.48× | ||
| 03 | Local news | News | 2.78× | ||
| 04 | Outdoors | Travel & Leisure | 2.69× | ||
| 05 | Chopper (motorcycle) | Cars & Mobility | 2.27× | ||
| 06 | First class travel | Travel & Leisure | 2.06× | ||
| 07 | First-time buyer | Shopping | 2.01× | ||
| 08 | Business class | Travel & Leisure | 1.99× | ||
| 09 | Retail banking | Business & Career | 1.98× | ||
| 10 | Sustainable energy | Home & Garden | 1.90× | ||
| 11 | Local food | Food & Beverages | 1.82× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.80× | ||
| 13 | Norauto | Cars & Mobility | 1.77× | ||
| 14 | Luxury yacht | Travel & Leisure | 1.70× | ||
| 15 | Renovation | Home & Garden | 1.68× | ||
| 16 | Red wine | Food & Beverages | 1.61× | ||
| 17 | Art exhibition | Arts & Culture | 1.59× | ||
| 18 | OLX | Shopping | 1.58× | ||
| 19 | Fast casual restaurants | Food & Beverages | 1.57× | ||
| 20 | Organic farming | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.79× | |
| Quality Awareness | PREMIUM | 1.65× | |
| Risk Appetite | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Tradition | CONSERVATISM | 0.54× | |
| Creativity | OPEN | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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