A data profile of the people who buy, follow and care about Red wine in Portugal — modelled from more than twelve digital signal sources. Red wine has an estimated audience of 1,345,026 people in Portugal.
The average Red wine fan in Portugal is 47.5 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include White wine, Sparkling wine, Wine tasting, with strongest over-indexing on White wine (5.04× the country average).
Demographically, the Red wine audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Indulgence, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Red wine fan in Portugal is balanced, around 47.5 years old, with strong Indulgence tendencies and a notable affinity for White wine.
The key figures that characterise the Red wine profile in Portugal.
51.5% are female, 48.5% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 47.5 |
| Estimated audience size | 1,345,026 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 40% |
of the worldwide Red wine audience comes from Portugal.
| Country | Share |
|---|---|
| Japan | 15.2% |
| United States | 15.0% |
| Italy | 7.2% |
Where the Red wine audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.09× | |
| 02 | Portalegre District | ~20K | 1.09× | |
| 03 | Guarda District | ~20K | 1.07× | |
| 04 | Beja District | ~20K | 1.05× | |
| 05 | Faro District | ~90K | 1.03× | |
| 06 | Vila Real District | ~30K | 1.03× | |
| 07 | Évora District | ~20K | 1.03× | |
| 08 | Castelo Branco District | ~30K | 1.02× | |
| 09 | Azores | ~40K | 0.99× | |
| 10 | Viana do Castelo District | ~30K | 0.99× | |
| 11 | Viseu District | ~50K | 0.98× | |
| 12 | Madeira | ~40K | 0.97× | |
| 13 | Coimbra District | ~60K | 0.95× | |
| 14 | Leiria District | ~70K | 0.94× | |
| 15 | Aveiro District | ~90K | 0.93× | |
| 16 | Setúbal District | ~100K | 0.92× | |
| 17 | Braga District | ~100K | 0.91× | |
| 18 | Lisbon District | ~400K | 0.87× | |
| 19 | Porto District | ~200K | 0.83× | |
| 20 | Santarém District | ~50K | 0.83× |
The strongest cross-interests of the Red wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | White wine | Food & Beverages | 5.04× | ||
| 02 | Wine bottle | Food & Beverages | 4.83× | ||
| 03 | Sparkling wine | Food & Beverages | 4.52× | ||
| 04 | Portuguese wine | Food & Beverages | 4.37× | ||
| 05 | Winery | Food & Beverages | 4.12× | ||
| 06 | Champagne | Food & Beverages | 4.10× | ||
| 07 | Wine & Spirits | Food & Beverages | 4.02× | ||
| 08 | Wine tasting | Food & Beverages | 4.01× | ||
| 09 | Pub | Food & Beverages | 3.42× | ||
| 10 | Wine cellar | Food & Beverages | 3.40× | ||
| 11 | Whisky | Food & Beverages | 3.07× | ||
| 12 | Alcohol | Food & Beverages | 2.37× | ||
| 13 | Cocktail | Food & Beverages | 2.36× | ||
| 14 | Wine | Food & Beverages | 1.74× | ||
| 15 | Dinner | Food & Beverages | 1.74× | ||
| 16 | Confectionery | Food & Beverages | 1.68× | ||
| 17 | Distilled beverage | Food & Beverages | 1.66× | ||
| 18 | Canada | Travel & Leisure | 1.62× | ||
| 19 | Gastronomy | Food & Beverages | 1.54× | ||
| 20 | Beer | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.26× | |
| Community Orientation | OPEN | 1.38× | |
| Pet Ownership | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.01× | |
| Social Media Usage | JOY | 1.06× | |
| Family Orientation | CONSERVATISM | 1.11× |
Red wine has an estimated audience of 1,345,026 people in Portugal, concentrated in Lisbon District and Porto District.
51.5% of Red wine fans are female, 48.5% are male, with an average age of 47.5 years.
Red wine fans show strongest brand affinity for White wine (5.04×), Sparkling wine (4.52×), and Wine tasting (4.01×) over the country average.
Red wine fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~200K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Red wine itself, the audience over-indexes on Sparkling wine (4.52×), Wine tasting (4.01×), Wine & Spirits (4.02×), and Winery (4.12×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Red wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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