Rascasse Audience Intelligence

Wine tasting Audience in Portugal

A data profile of the people who buy, follow and care about Wine tasting in Portugal — modelled from more than twelve digital signal sources. Wine tasting has an estimated audience of 1,411,932 people in Portugal.

#545among Topic in Portugal#51in Food & Beverages

The average Wine tasting fan in Portugal is 47.1 years old, balanced, and lives primarily in Porto District.

The audience is concentrated in Porto District, Lisbon District, Faro District.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Wine tasting profile in Portugal.

Audience size
1.4M
in Portugal
Gender
50.2%♀
49.8% male
Age
47.1
average years
Country rank
#719
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wine tasting fans

50.2% are female, 49.8% are male, average age 47.1.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Wine tasting audience in Portugal
MetricValue
Female50.2%
Male49.8%
Average age47.1
Estimated audience size1,411,932
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Wine tasting audience in Portugal
Age bracketShare%
16-194%
20-2913%
30-3917%
40-4927%
50+38%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Wine tasting audience comes from Portugal.

Worldwide audience distribution share by country for Wine tasting
CountryShare
United States18.3%
Japan11.4%
Italy10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wine tasting audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Wine tasting fans by region: top regions in Portugal
#RegionReachAffinity×
01Madeira~100K2.62×
02Vila Real District~50K2.04×
03Faro District~200K1.87×
04Azores~70K1.79×
05Porto District~500K1.55×
06Santarém District~100K1.55×
07Évora District~30K1.09×
08Viseu District~50K1.02×
09Bragança District~20K0.93×
10Portalegre District~10K0.93×
11Castelo Branco District~20K0.92×
12Beja District~20K0.92×
13Guarda District~20K0.92×
14Viana do Castelo District~30K0.87×
15Coimbra District~60K0.83×
16Leiria District~60K0.79×
17Aveiro District~80K0.78×
18Braga District~100K0.74×
19Lisbon District~300K0.72×
20Setúbal District~100K0.69×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Portugal

See Wine tasting audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Wine tasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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