A data profile of the people who buy, follow and care about Outdoor enthusiast in Belgium — modelled from more than twelve digital signal sources. Outdoor enthusiast has an estimated audience of 1,282,402 people in Belgium.
The average Outdoor enthusiast fan in Belgium is 47.2 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Brussels.
Top brand affinities include Ryanair, Nature, High-net-worth individual, with strongest over-indexing on Ryanair (1.66× the country average).
Demographically, the Outdoor enthusiast audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Family Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 2 regions tracked by Rascasse.
The typical Outdoor enthusiast fan in Belgium is balanced, around 47.2 years old, with strong Family Orientation tendencies and a notable affinity for Ryanair.
The key figures that characterise the Outdoor enthusiast profile in Belgium.
50.4% are female, 49.6% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 47.2 |
| Estimated audience size | 1,282,402 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Outdoor enthusiast audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 6.3% |
| United Kingdom | 6.2% |
Where the Outdoor enthusiast audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~100K | 1.00× | |
| 02 | Brussels | ~90K | 1.00× |
The strongest cross-interests of the Outdoor enthusiast audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 5.18× | ||
| 02 | Outdoors | Travel & Leisure | 3.87× | ||
| 03 | Family car | Cars & Mobility | 3.02× | ||
| 04 | Alpine skiing | Sports | 2.66× | ||
| 05 | Uniqlo | Shopping | 2.54× | ||
| 06 | Local food | Food & Beverages | 2.43× | ||
| 07 | First-time buyer | Shopping | 2.42× | ||
| 08 | Bicycle touring | Sports | 2.28× | ||
| 09 | Adventure travel | Travel & Leisure | 2.16× | ||
| 10 | Drop shipping | Shopping | 2.14× | ||
| 11 | Walking | Sports | 2.05× | ||
| 12 | Lodging | Travel & Leisure | 1.99× | ||
| 13 | Recreation | Travel & Leisure | 1.70× | ||
| 14 | Ryanair | Travel & Leisure | 1.66× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.65× | ||
| 16 | Nature | Home & Garden | 1.61× | ||
| 17 | Canada | Travel & Leisure | 1.57× | ||
| 18 | Luxembourg | Travel & Leisure | 1.55× | ||
| 19 | Beaches | Travel & Leisure | 1.54× | ||
| 20 | Psychology | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.80× | |
| Sustainability | BALANCE | 1.63× | |
| Career Orientation | POWER | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.76× | |
| Spirituality | BALANCE | 0.78× | |
| Social Media Usage | JOY | 0.82× |
Outdoor enthusiast has an estimated audience of 1,282,402 people in Belgium, concentrated in East Flanders and Brussels.
50.4% of Outdoor enthusiast fans are female, 49.6% are male, with an average age of 47.2 years.
Outdoor enthusiast fans show strongest brand affinity for Ryanair (1.66×), Nature (1.61×), and High-net-worth individual (5.18×) over the country average.
Beyond Outdoor enthusiast itself, the audience over-indexes on Nature (1.61×), High-net-worth individual (5.18×), Do it yourself (DIY) (1.65×), and Luxembourg (1.55×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Outdoor enthusiast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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