A data profile of the people who buy, follow and care about Dog lovers in Finland — modelled from more than twelve digital signal sources. Dog lovers has an estimated audience of 510,159 people in Finland.
Dog lovers has an estimated audience of 510,159 people in Finland. 71.1% are female, 28.9% are male, average age 40.7. Top brand affinities: Pet store, TikTok, Twitch, Gina Tricot, Pet food.
Top brand affinities include Pet store, TikTok, Twitch, with strongest over-indexing on Pet store (4.38× the country average).
Demographically, the Dog lovers audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
The typical Dog lovers fan in Finland is more female, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for Pet store.
The key figures that characterise the Dog lovers profile in Finland.
71.1% are female, 28.9% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 40.7 |
| Estimated audience size | 510,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Dog lovers audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 13.9% |
| Germany | 6.8% |
The strongest cross-interests of the Dog lovers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog grooming | Pets & Animals | 4.90× | ||
| 02 | Pet store | Pets & Animals | 4.38× | ||
| 03 | Labrador | Pets & Animals | 3.41× | ||
| 04 | Australian Shepherd | Pets & Animals | 3.39× | ||
| 05 | Border Collie | Pets & Animals | 3.37× | ||
| 06 | Beagle | Pets & Animals | 3.36× | ||
| 07 | Shih Tzu | Pets & Animals | 3.33× | ||
| 08 | Rottweiler | Pets & Animals | 3.29× | ||
| 09 | Bulldog | Pets & Animals | 3.15× | ||
| 10 | Dachshund | Pets & Animals | 3.12× | ||
| 11 | Golden Retriever | Pets & Animals | 3.09× | ||
| 12 | Digital photography | Business & Career | 2.77× | ||
| 13 | Pet food | Pets & Animals | 2.73× | ||
| 14 | Twitch | Games | 2.60× | ||
| 15 | Swimming pool | Sports | 2.28× | ||
| 16 | Weaving | Fashion & Accessoires | 2.18× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 2.12× | ||
| 18 | Flower | Home & Garden | 1.86× | ||
| 19 | Lunch | Food & Beverages | 1.81× | ||
| 20 | TikTok | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.52× | |
| Pet Ownership | JOY | 1.41× | |
| Design Affinity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.58× | |
| Quality Awareness | PREMIUM | 0.70× | |
| Need for Security | CONSERVATISM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Dog lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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