A data profile of the people who buy, follow and care about Dog lovers in Australia — modelled from more than twelve digital signal sources. Dog lovers has an estimated audience of 2,334,880 people in Australia.
Dog lovers has an estimated audience of 2,334,880 people in Australia. 67.7% are female, 32.3% are male, average age 40.1. Top brand affinities: Peter Alexander, Pet store, Pet food, Do it yourself (DIY), Dog harness.
Top brand affinities include Peter Alexander, Pet store, Pet food, with strongest over-indexing on Peter Alexander (2.42× the country average).
Demographically, the Dog lovers audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.
The typical Dog lovers fan in Australia is more female, around 40.1 years old, with strong Pet Ownership tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the Dog lovers profile in Australia.
67.7% are female, 32.3% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 40.1 |
| Estimated audience size | 2,334,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Dog lovers audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 13.5% |
| Germany | 6.6% |
The strongest cross-interests of the Dog lovers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alaskan Malamute | Pets & Animals | 4.41× | ||
| 02 | Beagle | Pets & Animals | 3.88× | ||
| 03 | Shih Tzu | Pets & Animals | 3.78× | ||
| 04 | Rottweiler | Pets & Animals | 3.73× | ||
| 05 | Border Collie | Pets & Animals | 3.60× | ||
| 06 | Yorkshire Terrier | Pets & Animals | 3.55× | ||
| 07 | Poodle | Pets & Animals | 3.55× | ||
| 08 | Pet store | Pets & Animals | 3.52× | ||
| 09 | Golden Retriever | Pets & Animals | 3.52× | ||
| 10 | French Bulldog | Pets & Animals | 3.36× | ||
| 11 | Dog harness | Pets & Animals | 3.32× | ||
| 12 | Labrador Retriever | Pets & Animals | 3.31× | ||
| 13 | Dachshund | Pets & Animals | 3.21× | ||
| 14 | Pet food | Pets & Animals | 3.02× | ||
| 15 | Bulldog | Pets & Animals | 3.00× | ||
| 16 | Art exhibition | Arts & Culture | 2.47× | ||
| 17 | Peter Alexander | Music & Radio | 2.42× | ||
| 18 | Local food | Food & Beverages | 1.93× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.88× | ||
| 20 | Target Corporation | Shopping | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.02× | |
| Luxury Orientation | PREMIUM | 1.64× | |
| Indulgence | JOY | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Convenience Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Dog lovers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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