A data profile of the people who buy, follow and care about Dachshund in Australia — modelled from more than twelve digital signal sources. Dachshund has an estimated audience of 2,219,167 people in Australia.
The average Dachshund fan in Australia is 43.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Maltese (dog), French Bulldog, Pomeranian (dog), with strongest over-indexing on Maltese (dog) (4.56× the country average).
Demographically, the Dachshund audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Dachshund fan in Australia is more female, around 43.5 years old, with strong Pet Ownership tendencies and a notable affinity for Maltese (dog).
The key figures that characterise the Dachshund profile in Australia.
70.5% are female, 29.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 43.5 |
| Estimated audience size | 2,219,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Dachshund audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.7% |
| Japan | 16.6% |
| Germany | 6.9% |
Where the Dachshund audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~600K | 1.22× | |
| 02 | South Australia | ~200K | 1.08× | |
| 03 | Western Australia | ~300K | 1.03× | |
| 04 | Tasmania | ~50K | 1.03× | |
| 05 | New South Wales | ~800K | 0.97× | |
| 06 | Northern Territory | ~20K | 0.92× | |
| 07 | Australian Capital Territory | ~40K | 0.89× | |
| 08 | Victoria | ~600K | 0.88× |
The strongest cross-interests of the Dachshund audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beagle | Pets & Animals | 4.62× | ||
| 02 | Doberman Pinscher | Pets & Animals | 4.59× | ||
| 03 | Maltese (dog) | Pets & Animals | 4.56× | ||
| 04 | Siberian Husky | Pets & Animals | 4.54× | ||
| 05 | Boxer (dog) | Pets & Animals | 4.54× | ||
| 06 | American Pit Bull Terrier | Pets & Animals | 4.53× | ||
| 07 | Shih Tzu | Pets & Animals | 4.35× | ||
| 08 | Pomeranian (dog) | Pets & Animals | 4.34× | ||
| 09 | Rottweiler | Pets & Animals | 4.25× | ||
| 10 | French Bulldog | Pets & Animals | 3.89× | ||
| 11 | Yorkshire Terrier | Pets & Animals | 3.86× | ||
| 12 | Poodle | Pets & Animals | 3.84× | ||
| 13 | Pug | Pets & Animals | 3.80× | ||
| 14 | Chihuahua (dog) | Pets & Animals | 3.75× | ||
| 15 | Pit bull | Pets & Animals | 3.75× | ||
| 16 | Border Collie | Pets & Animals | 3.74× | ||
| 17 | Labrador Retriever | Pets & Animals | 3.46× | ||
| 18 | Bulldog | Pets & Animals | 3.28× | ||
| 19 | Dog lovers | Pets & Animals | 3.21× | ||
| 20 | Dog breed | Pets & Animals | 2.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.78× | |
| Design Affinity | PREMIUM | 1.13× | |
| Sustainability | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Quality Awareness | PREMIUM | 0.84× |
Dachshund has an estimated audience of 2,219,167 people in Australia, concentrated in New South Wales and Queensland.
70.5% of Dachshund fans are female, 29.5% are male, with an average age of 43.5 years.
Dachshund fans show strongest brand affinity for Maltese (dog) (4.56×), French Bulldog (3.89×), and Pomeranian (dog) (4.34×) over the country average.
Dachshund fans in Australia are most concentrated in New South Wales (reach ~800K), Queensland (reach ~600K), and Victoria (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Dachshund itself, the audience over-indexes on French Bulldog (3.89×), Pomeranian (dog) (4.34×), Beagle (4.62×), and Yorkshire Terrier (3.86×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Dachshund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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