A data profile of the people who buy, follow and care about Bulldog in Australia — modelled from more than twelve digital signal sources. Bulldog has an estimated audience of 2,160,703 people in Australia.
The average Bulldog fan in Australia is 42.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include French Bulldog, Rottweiler, Maltese (dog), with strongest over-indexing on French Bulldog (3.85× the country average).
Demographically, the Bulldog audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Bulldog fan in Australia is more female, around 42.6 years old, with strong Pet Ownership tendencies and a notable affinity for French Bulldog.
The key figures that characterise the Bulldog profile in Australia.
63.8% are female, 36.2% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 42.6 |
| Estimated audience size | 2,160,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Bulldog audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.7% |
| Japan | 14.7% |
| United Kingdom | 5.8% |
Where the Bulldog audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1.5M | 2.71× | |
| 02 | Queensland | ~500K | 1.06× | |
| 03 | Australian Capital Territory | ~50K | 1.04× | |
| 04 | Northern Territory | ~20K | 0.84× | |
| 05 | Victoria | ~500K | 0.71× | |
| 06 | Tasmania | ~30K | 0.62× | |
| 07 | Western Australia | ~200K | 0.59× | |
| 08 | South Australia | ~100K | 0.56× |
The strongest cross-interests of the Bulldog audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miniature Schnauzer | Pets & Animals | 4.52× | ||
| 02 | Doberman Pinscher | Pets & Animals | 4.49× | ||
| 03 | Boxer (dog) | Pets & Animals | 4.46× | ||
| 04 | American Pit Bull Terrier | Pets & Animals | 4.44× | ||
| 05 | Rottweiler | Pets & Animals | 4.38× | ||
| 06 | Shih Tzu | Pets & Animals | 4.28× | ||
| 07 | Siberian Husky | Pets & Animals | 4.27× | ||
| 08 | Staffordshire Bull Terrier | Pets & Animals | 4.23× | ||
| 09 | Beagle | Pets & Animals | 4.19× | ||
| 10 | Maltese (dog) | Pets & Animals | 4.12× | ||
| 11 | Pomeranian (dog) | Pets & Animals | 4.08× | ||
| 12 | French Bulldog | Pets & Animals | 3.85× | ||
| 13 | Yorkshire Terrier | Pets & Animals | 3.81× | ||
| 14 | Pug | Pets & Animals | 3.75× | ||
| 15 | Poodle | Pets & Animals | 3.60× | ||
| 16 | Chihuahua (dog) | Pets & Animals | 3.54× | ||
| 17 | Pit bull | Pets & Animals | 3.54× | ||
| 18 | Dachshund | Pets & Animals | 3.27× | ||
| 19 | Dog breed | Pets & Animals | 2.22× | ||
| 20 | Animal | Pets & Animals | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.68× | |
| Design Affinity | PREMIUM | 1.06× | |
| Extroversion | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Tradition | CONSERVATISM | 0.82× | |
| Quality Awareness | PREMIUM | 0.82× |
Bulldog has an estimated audience of 2,160,703 people in Australia, concentrated in New South Wales and Queensland.
63.8% of Bulldog fans are female, 36.2% are male, with an average age of 42.6 years.
Bulldog fans show strongest brand affinity for French Bulldog (3.85×), Rottweiler (4.38×), and Maltese (dog) (4.12×) over the country average.
Bulldog fans in Australia are most concentrated in New South Wales (reach ~1.5M), Queensland (reach ~500K), and Victoria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bulldog itself, the audience over-indexes on Rottweiler (4.38×), Maltese (dog) (4.12×), Yorkshire Terrier (3.81×), and Pomeranian (dog) (4.08×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Bulldog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.