A data profile of the people who buy, follow and care about Yorkshire Terrier in Australia — modelled from more than twelve digital signal sources. Yorkshire Terrier has an estimated audience of 2,020,968 people in Australia.
The average Yorkshire Terrier fan in Australia is 43.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Pomeranian (dog), Shih Tzu, American Pit Bull Terrier, with strongest over-indexing on Pomeranian (dog) (5.07× the country average).
Demographically, the Yorkshire Terrier audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Yorkshire Terrier fan in Australia is more female, around 43.5 years old, with strong Pet Ownership tendencies and a notable affinity for Pomeranian (dog).
The key figures that characterise the Yorkshire Terrier profile in Australia.
70.4% are female, 29.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 43.5 |
| Estimated audience size | 2,020,968 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Yorkshire Terrier audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.5% |
| Japan | 17.1% |
| Germany | 5.7% |
Where the Yorkshire Terrier audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~500K | 1.12× | |
| 02 | Victoria | ~700K | 1.09× | |
| 03 | Western Australia | ~200K | 1.04× | |
| 04 | South Australia | ~200K | 1.01× | |
| 05 | Tasmania | ~40K | 1.00× | |
| 06 | Australian Capital Territory | ~40K | 0.99× | |
| 07 | New South Wales | ~700K | 0.98× | |
| 08 | Northern Territory | ~20K | 0.90× |
The strongest cross-interests of the Yorkshire Terrier audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Pit Bull Terrier | Pets & Animals | 5.81× | ||
| 02 | Miniature Schnauzer | Pets & Animals | 5.35× | ||
| 03 | Doberman Pinscher | Pets & Animals | 5.32× | ||
| 04 | Shih Tzu | Pets & Animals | 5.31× | ||
| 05 | Pomeranian (dog) | Pets & Animals | 5.07× | ||
| 06 | Siberian Husky | Pets & Animals | 5.06× | ||
| 07 | Boxer (dog) | Pets & Animals | 5.02× | ||
| 08 | Beagle | Pets & Animals | 4.97× | ||
| 09 | Maltese (dog) | Pets & Animals | 4.88× | ||
| 10 | Staffordshire Bull Terrier | Pets & Animals | 4.72× | ||
| 11 | Rottweiler | Pets & Animals | 4.70× | ||
| 12 | Pug | Pets & Animals | 4.64× | ||
| 13 | Chihuahua (dog) | Pets & Animals | 4.58× | ||
| 14 | Poodle | Pets & Animals | 4.48× | ||
| 15 | French Bulldog | Pets & Animals | 4.20× | ||
| 16 | Labrador Retriever | Pets & Animals | 3.89× | ||
| 17 | Dachshund | Pets & Animals | 3.71× | ||
| 18 | Dog lovers | Pets & Animals | 3.55× | ||
| 19 | Dog harness | Pets & Animals | 3.44× | ||
| 20 | Dog breed | Pets & Animals | 2.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.84× | |
| Design Affinity | PREMIUM | 1.23× | |
| Sustainability | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.78× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Spirituality | BALANCE | 0.83× |
Yorkshire Terrier has an estimated audience of 2,020,968 people in Australia, concentrated in New South Wales and Victoria.
70.4% of Yorkshire Terrier fans are female, 29.6% are male, with an average age of 43.5 years.
Yorkshire Terrier fans show strongest brand affinity for Pomeranian (dog) (5.07×), Shih Tzu (5.31×), and American Pit Bull Terrier (5.81×) over the country average.
Yorkshire Terrier fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~700K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Yorkshire Terrier itself, the audience over-indexes on Shih Tzu (5.31×), American Pit Bull Terrier (5.81×), Maltese (dog) (4.88×), and Chihuahua (dog) (4.58×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Yorkshire Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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