A data profile of the people who buy, follow and care about Dog harness in Australia — modelled from more than twelve digital signal sources. Dog harness has an estimated audience of 2,497,066 people in Australia.
The average Dog harness fan in Australia is 42.9 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Dog breed, Maltese (dog), Dog collar, with strongest over-indexing on Dog breed (2.47× the country average).
Demographically, the Dog harness audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Dog harness fan in Australia is more female, around 42.9 years old, with strong Pet Ownership tendencies and a notable affinity for Dog breed.
The key figures that characterise the Dog harness profile in Australia.
71.5% are female, 28.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 42.9 |
| Estimated audience size | 2,497,066 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Dog harness audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.3% |
| Japan | 13.9% |
| United Kingdom | 6.8% |
Where the Dog harness audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~800K | 1.27× | |
| 02 | Tasmania | ~60K | 1.17× | |
| 03 | South Australia | ~200K | 1.08× | |
| 04 | Western Australia | ~300K | 1.02× | |
| 05 | New South Wales | ~800K | 0.92× | |
| 06 | Australian Capital Territory | ~50K | 0.89× | |
| 07 | Victoria | ~700K | 0.88× | |
| 08 | Northern Territory | ~20K | 0.87× |
The strongest cross-interests of the Dog harness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boxer (dog) | Pets & Animals | 4.08× | ||
| 02 | Maltese (dog) | Pets & Animals | 3.94× | ||
| 03 | Shih Tzu | Pets & Animals | 3.91× | ||
| 04 | Beagle | Pets & Animals | 3.83× | ||
| 05 | Rottweiler | Pets & Animals | 3.82× | ||
| 06 | Pomeranian (dog) | Pets & Animals | 3.73× | ||
| 07 | Yorkshire Terrier | Pets & Animals | 3.48× | ||
| 08 | Poodle | Pets & Animals | 3.45× | ||
| 09 | Pug | Pets & Animals | 3.43× | ||
| 10 | Dog collar | Pets & Animals | 3.40× | ||
| 11 | Chihuahua (dog) | Pets & Animals | 3.39× | ||
| 12 | Dog lovers | Pets & Animals | 3.32× | ||
| 13 | French Bulldog | Pets & Animals | 3.24× | ||
| 14 | Labrador Retriever | Pets & Animals | 3.14× | ||
| 15 | Golden Retriever | Pets & Animals | 3.04× | ||
| 16 | Dog health | Pets & Animals | 3.00× | ||
| 17 | Dachshund | Pets & Animals | 2.99× | ||
| 18 | Pet store | Pets & Animals | 2.63× | ||
| 19 | Dog breed | Pets & Animals | 2.47× | ||
| 20 | Dog food | Pets & Animals | 2.45× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.74× | |
| Design Affinity | PREMIUM | 1.20× | |
| Sustainability | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.79× | |
| Risk Appetite | THRILL | 0.82× |
Dog harness has an estimated audience of 2,497,066 people in Australia, concentrated in New South Wales and Queensland.
71.5% of Dog harness fans are female, 28.5% are male, with an average age of 42.9 years.
Dog harness fans show strongest brand affinity for Dog breed (2.47×), Maltese (dog) (3.94×), and Dog collar (3.4×) over the country average.
Dog harness fans in Australia are most concentrated in New South Wales (reach ~800K), Queensland (reach ~800K), and Victoria (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Dog harness itself, the audience over-indexes on Maltese (dog) (3.94×), Dog collar (3.4×), Dog lovers (3.32×), and Yorkshire Terrier (3.48×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Dog harness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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