A data profile of the people who buy, follow and care about Golden Retriever in Australia — modelled from more than twelve digital signal sources. Golden Retriever has an estimated audience of 2,180,930 people in Australia.
The average Golden Retriever fan in Australia is 41.4 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Maltese (dog), Dog breed, Dog lovers, with strongest over-indexing on Maltese (dog) (4.18× the country average).
Demographically, the Golden Retriever audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Golden Retriever fan in Australia is more female, around 41.4 years old, with strong Pet Ownership tendencies and a notable affinity for Maltese (dog).
The key figures that characterise the Golden Retriever profile in Australia.
67.7% are female, 32.3% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 41.4 |
| Estimated audience size | 2,180,930 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Golden Retriever audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.7% |
| Japan | 15.6% |
| Germany | 6.1% |
Where the Golden Retriever audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~200K | 1.16× | |
| 02 | Victoria | ~700K | 1.10× | |
| 03 | Queensland | ~600K | 1.09× | |
| 04 | Western Australia | ~300K | 1.03× | |
| 05 | New South Wales | ~800K | 1.02× | |
| 06 | Tasmania | ~50K | 0.97× | |
| 07 | Australian Capital Territory | ~40K | 0.91× | |
| 08 | Northern Territory | ~20K | 0.79× |
The strongest cross-interests of the Golden Retriever audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doberman Pinscher | Pets & Animals | 4.35× | ||
| 02 | Boxer (dog) | Pets & Animals | 4.33× | ||
| 03 | American Pit Bull Terrier | Pets & Animals | 4.30× | ||
| 04 | Rottweiler | Pets & Animals | 4.25× | ||
| 05 | Maltese (dog) | Pets & Animals | 4.18× | ||
| 06 | Shih Tzu | Pets & Animals | 4.15× | ||
| 07 | Siberian Husky | Pets & Animals | 4.14× | ||
| 08 | Staffordshire Bull Terrier | Pets & Animals | 4.10× | ||
| 09 | Beagle | Pets & Animals | 4.07× | ||
| 10 | Pomeranian (dog) | Pets & Animals | 3.96× | ||
| 11 | Poodle | Pets & Animals | 3.84× | ||
| 12 | Yorkshire Terrier | Pets & Animals | 3.69× | ||
| 13 | Pug | Pets & Animals | 3.63× | ||
| 14 | Labrador Retriever | Pets & Animals | 3.60× | ||
| 15 | Chihuahua (dog) | Pets & Animals | 3.59× | ||
| 16 | Dog lovers | Pets & Animals | 3.52× | ||
| 17 | French Bulldog | Pets & Animals | 3.44× | ||
| 18 | Dachshund | Pets & Animals | 3.17× | ||
| 19 | Dog harness | Pets & Animals | 3.07× | ||
| 20 | Dog breed | Pets & Animals | 2.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.68× | |
| Design Affinity | PREMIUM | 1.14× | |
| Sustainability | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.85× |
Golden Retriever has an estimated audience of 2,180,930 people in Australia, concentrated in New South Wales and Victoria.
67.7% of Golden Retriever fans are female, 32.3% are male, with an average age of 41.4 years.
Golden Retriever fans show strongest brand affinity for Maltese (dog) (4.18×), Dog breed (2.53×), and Dog lovers (3.52×) over the country average.
Golden Retriever fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Golden Retriever itself, the audience over-indexes on Dog breed (2.53×), Dog lovers (3.52×), Rottweiler (4.25×), and Labrador Retriever (3.6×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Golden Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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