A data profile of the people who buy, follow and care about Labrador Retriever in Australia — modelled from more than twelve digital signal sources. Labrador Retriever has an estimated audience of 2,146,339 people in Australia.
The average Labrador Retriever fan in Australia is 42.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Maltese (dog), Yorkshire Terrier, Pomeranian (dog), with strongest over-indexing on Maltese (dog) (4.31× the country average).
Demographically, the Labrador Retriever audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Labrador Retriever fan in Australia is more female, around 42.6 years old, with strong Pet Ownership tendencies and a notable affinity for Maltese (dog).
The key figures that characterise the Labrador Retriever profile in Australia.
68.5% are female, 31.5% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 42.6 |
| Estimated audience size | 2,146,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Labrador Retriever audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.1% |
| Japan | 14.8% |
| Germany | 6.3% |
Where the Labrador Retriever audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~700K | 1.09× | |
| 02 | Western Australia | ~300K | 1.07× | |
| 03 | South Australia | ~200K | 1.07× | |
| 04 | Queensland | ~500K | 1.02× | |
| 05 | Australian Capital Territory | ~40K | 0.98× | |
| 06 | Northern Territory | ~20K | 0.96× | |
| 07 | Tasmania | ~40K | 0.94× | |
| 08 | New South Wales | ~700K | 0.93× |
The strongest cross-interests of the Labrador Retriever audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miniature Schnauzer | Pets & Animals | 4.52× | ||
| 02 | Doberman Pinscher | Pets & Animals | 4.49× | ||
| 03 | Boxer (dog) | Pets & Animals | 4.46× | ||
| 04 | American Pit Bull Terrier | Pets & Animals | 4.44× | ||
| 05 | Maltese (dog) | Pets & Animals | 4.31× | ||
| 06 | Pomeranian (dog) | Pets & Animals | 4.28× | ||
| 07 | Shih Tzu | Pets & Animals | 4.28× | ||
| 08 | Siberian Husky | Pets & Animals | 4.27× | ||
| 09 | Beagle | Pets & Animals | 4.19× | ||
| 10 | Rottweiler | Pets & Animals | 4.17× | ||
| 11 | Yorkshire Terrier | Pets & Animals | 3.98× | ||
| 12 | Poodle | Pets & Animals | 3.96× | ||
| 13 | Pug | Pets & Animals | 3.92× | ||
| 14 | Chihuahua (dog) | Pets & Animals | 3.70× | ||
| 15 | Golden Retriever | Pets & Animals | 3.60× | ||
| 16 | French Bulldog | Pets & Animals | 3.55× | ||
| 17 | Dog lovers | Pets & Animals | 3.31× | ||
| 18 | Dachshund | Pets & Animals | 3.27× | ||
| 19 | Dog harness | Pets & Animals | 3.17× | ||
| 20 | Dog breed | Pets & Animals | 2.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.72× | |
| Design Affinity | PREMIUM | 1.16× | |
| Sustainability | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.83× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.83× |
Labrador Retriever has an estimated audience of 2,146,339 people in Australia, concentrated in New South Wales and Victoria.
68.5% of Labrador Retriever fans are female, 31.5% are male, with an average age of 42.6 years.
Labrador Retriever fans show strongest brand affinity for Maltese (dog) (4.31×), Yorkshire Terrier (3.98×), and Pomeranian (dog) (4.28×) over the country average.
Labrador Retriever fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~700K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Labrador Retriever itself, the audience over-indexes on Yorkshire Terrier (3.98×), Pomeranian (dog) (4.28×), Poodle (3.96×), and Shih Tzu (4.28×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Labrador Retriever. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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