A data profile of the people who buy, follow and care about Pet store in Australia — modelled from more than twelve digital signal sources. Pet store has an estimated audience of 2,976,250 people in Australia.
The average Pet store fan in Australia is 44.0 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Yorkshire Terrier, Chihuahua (dog), Cat food, with strongest over-indexing on Yorkshire Terrier (5.05× the country average).
Demographically, the Pet store audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Pet store fan in Australia is more female, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Yorkshire Terrier.
The key figures that characterise the Pet store profile in Australia.
69.0% are female, 31.0% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 44.0 |
| Estimated audience size | 2,976,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Pet store audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.6% |
| China | 5.7% |
Where the Pet store audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~900K | 1.24× | |
| 02 | Victoria | ~1M | 1.17× | |
| 03 | Western Australia | ~400K | 1.15× | |
| 04 | South Australia | ~200K | 1.03× | |
| 05 | Australian Capital Territory | ~60K | 0.90× | |
| 06 | New South Wales | ~1M | 0.89× | |
| 07 | Northern Territory | ~20K | 0.89× | |
| 08 | Tasmania | ~50K | 0.85× |
The strongest cross-interests of the Pet store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Siamese cat | Pets & Animals | 5.68× | ||
| 02 | British Shorthair | Pets & Animals | 5.64× | ||
| 03 | Persian cat | Pets & Animals | 5.58× | ||
| 04 | Maine Coon | Pets & Animals | 5.41× | ||
| 05 | Chihuahua (dog) | Pets & Animals | 5.11× | ||
| 06 | Miniature Schnauzer | Pets & Animals | 5.11× | ||
| 07 | Yorkshire Terrier | Pets & Animals | 5.05× | ||
| 08 | Cat food | Pets & Animals | 4.31× | ||
| 09 | Poodle | Pets & Animals | 4.22× | ||
| 10 | Dog health | Pets & Animals | 4.13× | ||
| 11 | Shih Tzu | Pets & Animals | 4.08× | ||
| 12 | Pomeranian (dog) | Pets & Animals | 4.00× | ||
| 13 | Dog harness | Pets & Animals | 3.87× | ||
| 14 | Dog collar | Pets & Animals | 3.73× | ||
| 15 | Dog lovers | Pets & Animals | 3.52× | ||
| 16 | Kitten | Pets & Animals | 3.49× | ||
| 17 | Dog food | Pets & Animals | 3.43× | ||
| 18 | Dog walking | Pets & Animals | 3.31× | ||
| 19 | Pet food | Pets & Animals | 2.86× | ||
| 20 | Dog breed | Pets & Animals | 2.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.10× | |
| Design Affinity | PREMIUM | 1.45× | |
| Mindfulness | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Need for Security | CONSERVATISM | 0.59× | |
| Spirituality | BALANCE | 0.73× |
Pet store has an estimated audience of 2,976,250 people in Australia, concentrated in Victoria and New South Wales.
69.0% of Pet store fans are female, 31.0% are male, with an average age of 44.0 years.
Pet store fans show strongest brand affinity for Yorkshire Terrier (5.05×), Chihuahua (dog) (5.11×), and Cat food (4.31×) over the country average.
Pet store fans in Australia are most concentrated in Victoria (reach ~1M), New South Wales (reach ~1M), and Queensland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Pet store itself, the audience over-indexes on Chihuahua (dog) (5.11×), Cat food (4.31×), Dog health (4.13×), and Dog food (3.43×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Pet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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