A data profile of the people who buy, follow and care about Kitten in Australia — modelled from more than twelve digital signal sources. Kitten has an estimated audience of 2,868,253 people in Australia.
Kitten has an estimated audience of 2,868,253 people in Australia. 71.1% are female, 28.9% are male, average age 43.4. Top brand affinities: Pet store, Peter Alexander, Do it yourself (DIY), Sphynx cat, Pet food.
Top brand affinities include Pet store, Peter Alexander, Do it yourself (DIY), with strongest over-indexing on Pet store (3.49× the country average).
Demographically, the Kitten audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.
The typical Kitten fan in Australia is more female, around 43.4 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Kitten profile in Australia.
71.1% are female, 28.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 43.4 |
| Estimated audience size | 2,868,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Kitten audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 12.1% |
| China | 7.0% |
The strongest cross-interests of the Kitten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sphynx cat | Pets & Animals | 5.37× | ||
| 02 | Pet store | Pets & Animals | 3.49× | ||
| 03 | Persian cat | Pets & Animals | 3.16× | ||
| 04 | Black cat | Pets & Animals | 3.16× | ||
| 05 | Siamese cat | Pets & Animals | 3.16× | ||
| 06 | British Shorthair | Pets & Animals | 3.16× | ||
| 07 | Pet food | Pets & Animals | 2.39× | ||
| 08 | Veterinary medicine | Business & Career | 2.34× | ||
| 09 | Art exhibition | Arts & Culture | 2.18× | ||
| 10 | Dachshund | Pets & Animals | 2.06× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.98× | ||
| 12 | Peter Alexander | Music & Radio | 1.94× | ||
| 13 | Animal rights | Politics & Society | 1.93× | ||
| 14 | Wikipedia | Internet & Social Media | 1.75× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.73× | ||
| 16 | Nonprofit organization | Politics & Society | 1.71× | ||
| 17 | Local food | Food & Beverages | 1.71× | ||
| 18 | Fine art | Business & Career | 1.66× | ||
| 19 | Museum | Arts & Culture | 1.58× | ||
| 20 | Charitable organization | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.48× | |
| DIY Mentality | THRILL | 1.31× | |
| Tradition | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Quality Awareness | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Kitten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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