A data profile of the people who buy, follow and care about Veterinary medicine in Australia — modelled from more than twelve digital signal sources. Veterinary medicine has an estimated audience of 3,066,863 people in Australia.
The average Veterinary medicine fan in Australia is 44.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Spotlights, Animal welfare, Dog harness, with strongest over-indexing on Spotlights (1.54× the country average).
Demographically, the Veterinary medicine audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Veterinary medicine fan in Australia is more female, around 44.7 years old, with strong Pet Ownership tendencies and a notable affinity for Spotlights.
The key figures that characterise the Veterinary medicine profile in Australia.
71.5% are female, 28.5% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 44.7 |
| Estimated audience size | 3,066,863 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Veterinary medicine audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 8.7% |
| Japan | 7.7% |
Where the Veterinary medicine audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~30K | 1.15× | |
| 02 | New South Wales | ~1M | 1.11× | |
| 03 | Tasmania | ~70K | 0.98× | |
| 04 | Australian Capital Territory | ~60K | 0.97× | |
| 05 | South Australia | ~200K | 0.93× | |
| 06 | Victoria | ~800K | 0.89× | |
| 07 | Western Australia | ~300K | 0.87× | |
| 08 | Queensland | ~600K | 0.80× |
The strongest cross-interests of the Veterinary medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Veterinary physician | Pets & Animals | 3.36× | ||
| 02 | Dog harness | Pets & Animals | 3.12× | ||
| 03 | Dog health | Pets & Animals | 2.93× | ||
| 04 | Border Collie | Pets & Animals | 2.78× | ||
| 05 | Poodle | Pets & Animals | 2.75× | ||
| 06 | Chihuahua (dog) | Pets & Animals | 2.69× | ||
| 07 | Pet sitting | Pets & Animals | 2.64× | ||
| 08 | Yorkshire Terrier | Pets & Animals | 2.59× | ||
| 09 | Dog collar | Pets & Animals | 2.49× | ||
| 10 | Animal husbandry | Politics & Society | 2.48× | ||
| 11 | Cat food | Pets & Animals | 2.41× | ||
| 12 | Kitten | Pets & Animals | 2.34× | ||
| 13 | Pet food | Pets & Animals | 2.29× | ||
| 14 | Dog food | Pets & Animals | 2.29× | ||
| 15 | Animal welfare | Politics & Society | 2.24× | ||
| 16 | Pet store | Pets & Animals | 2.24× | ||
| 17 | Dog breed | Pets & Animals | 2.12× | ||
| 18 | Volunteering | Politics & Society | 1.73× | ||
| 19 | Spotlights | Music & Radio | 1.54× | ||
| 20 | Horses | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.72× | |
| Community Orientation | OPEN | 1.38× | |
| Creativity | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.58× | |
| Luxury Orientation | PREMIUM | 0.63× | |
| Quality Awareness | PREMIUM | 0.66× |
Veterinary medicine has an estimated audience of 3,066,863 people in Australia, concentrated in New South Wales and Victoria.
71.5% of Veterinary medicine fans are female, 28.5% are male, with an average age of 44.7 years.
Veterinary medicine fans show strongest brand affinity for Spotlights (1.54×), Animal welfare (2.24×), and Dog harness (3.12×) over the country average.
Veterinary medicine fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~800K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Veterinary medicine itself, the audience over-indexes on Animal welfare (2.24×), Dog harness (3.12×), Dog breed (2.12×), and Pet food (2.29×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Veterinary medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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