A data profile of the people who buy, follow and care about Animal husbandry in Australia — modelled from more than twelve digital signal sources. Animal husbandry has an estimated audience of 2,236,081 people in Australia.
Animal husbandry has an estimated audience of 2,236,081 people in Australia. 54.0% are female, 46.0% are male, average age 45.5. Top brand affinities: Wikipedia, Aldi, Australia Post, Veterinary medicine, Microwave oven.
Top brand affinities include Wikipedia, Aldi, Australia Post, with strongest over-indexing on Wikipedia (2.81× the country average).
Demographically, the Animal husbandry audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Animal husbandry fan in Australia is balanced, around 45.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Animal husbandry profile in Australia.
54.0% are female, 46.0% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 45.5 |
| Estimated audience size | 2,236,081 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Animal husbandry audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.1% |
| Brazil | 12.3% |
| Italy | 6.6% |
The strongest cross-interests of the Animal husbandry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Deere | Cars & Mobility | 4.91× | ||
| 02 | Urban agriculture | Business & Career | 4.65× | ||
| 03 | Microwave oven | Home & Garden | 2.89× | ||
| 04 | Wikipedia | Internet & Social Media | 2.81× | ||
| 05 | Public security | Politics & Society | 2.81× | ||
| 06 | Butcher | Food & Beverages | 2.68× | ||
| 07 | Hypermarket | Shopping | 2.58× | ||
| 08 | Veterinary medicine | Business & Career | 2.48× | ||
| 09 | Cappuccino | Food & Beverages | 2.31× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 2.29× | ||
| 11 | Zoo | Kids & Family | 2.17× | ||
| 12 | Hardware store | Home & Garden | 1.89× | ||
| 13 | Aldi | Shopping | 1.73× | ||
| 14 | Nonprofit organization | Politics & Society | 1.69× | ||
| 15 | Rail transport | Travel & Leisure | 1.69× | ||
| 16 | Refrigerator | Home & Garden | 1.67× | ||
| 17 | Local news | News | 1.62× | ||
| 18 | Organic farming | Food & Beverages | 1.58× | ||
| 19 | Australia Post | Business & Career | 1.55× | ||
| 20 | Grilling | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.65× | |
| Tradition | CONSERVATISM | 1.51× | |
| Individualism | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.65× | |
| Travelling | THRILL | 0.78× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Animal husbandry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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