A data profile of the people who buy, follow and care about Organic farming in Australia — modelled from more than twelve digital signal sources. Organic farming has an estimated audience of 3,352,140 people in Australia.
The average Organic farming fan in Australia is 44.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Kookai, Organic food, Organic product, with strongest over-indexing on Kookai (2.97× the country average).
Demographically, the Organic farming audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Organic farming fan in Australia is more female, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for Kookai.
The key figures that characterise the Organic farming profile in Australia.
60.0% are female, 40.0% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 44.2 |
| Estimated audience size | 3,352,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Organic farming audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.8% |
| Italy | 5.8% |
Where the Organic farming audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~90K | 1.20× | |
| 02 | New South Wales | ~1.5M | 1.07× | |
| 03 | Queensland | ~800K | 1.05× | |
| 04 | Northern Territory | ~30K | 1.03× | |
| 05 | Western Australia | ~400K | 0.96× | |
| 06 | Australian Capital Territory | ~70K | 0.93× | |
| 07 | South Australia | ~200K | 0.91× | |
| 08 | Victoria | ~800K | 0.75× |
The strongest cross-interests of the Organic farming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Healthy food | Health | 3.30× | ||
| 02 | Organic product | Food & Beverages | 3.25× | ||
| 03 | Kookai | Fashion & Accessoires | 2.97× | ||
| 04 | Zimmermann | Home & Garden | 2.59× | ||
| 05 | Natural skin care | Beauty & Wellness | 2.54× | ||
| 06 | Gift shop | Home & Garden | 2.51× | ||
| 07 | Vegetarian cuisine | Food & Beverages | 2.47× | ||
| 08 | Natural product | Food & Beverages | 2.35× | ||
| 09 | Self care | Health | 2.23× | ||
| 10 | Bohemian style | Fashion & Accessoires | 2.20× | ||
| 11 | Boho-chic | Fashion & Accessoires | 2.13× | ||
| 12 | Organic food | Food & Beverages | 2.10× | ||
| 13 | Local food | Food & Beverages | 1.92× | ||
| 14 | Healthy diet | Health | 1.90× | ||
| 15 | Charity and causes | Business & Career | 1.81× | ||
| 16 | Country Road | Fashion & Accessoires | 1.78× | ||
| 17 | Personal care | Health | 1.77× | ||
| 18 | Skin care | Beauty & Wellness | 1.67× | ||
| 19 | Property finder | Home & Garden | 1.60× | ||
| 20 | Sustainability | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.69× | |
| Mindfulness | BALANCE | 1.67× | |
| Sustainability | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.92× |
Organic farming has an estimated audience of 3,352,140 people in Australia, concentrated in New South Wales and Queensland.
60.0% of Organic farming fans are female, 40.0% are male, with an average age of 44.2 years.
Organic farming fans show strongest brand affinity for Kookai (2.97×), Organic food (2.1×), and Organic product (3.25×) over the country average.
Organic farming fans in Australia are most concentrated in New South Wales (reach ~1.5M), Queensland (reach ~800K), and Victoria (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Organic farming itself, the audience over-indexes on Organic food (2.1×), Organic product (3.25×), Natural product (2.35×), and Self care (2.23×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.