A data profile of the people who buy, follow and care about Organic food in Australia — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 5,424,104 people in Australia.
The average Organic food fan in Australia is 42.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Spotlight (software), Recipes, Books, with strongest over-indexing on Spotlight (software) (1.88× the country average).
Demographically, the Organic food audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Organic food fan in Australia is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Spotlight (software).
The key figures that characterise the Organic food profile in Australia.
68.5% are female, 31.5% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 42.6 |
| Estimated audience size | 5,424,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Organic food audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
Where the Organic food audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~2M | 1.13× | |
| 02 | Tasmania | ~100K | 1.07× | |
| 03 | Queensland | ~1.5M | 1.06× | |
| 04 | Western Australia | ~700K | 1.04× | |
| 05 | Victoria | ~1.5M | 1.02× | |
| 06 | Northern Territory | ~50K | 1.01× | |
| 07 | Australian Capital Territory | ~100K | 0.92× | |
| 08 | South Australia | ~400K | 0.88× |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Harris Scarfe | Home & Garden | 2.02× | ||
| 02 | Cookbook | Food & Beverages | 1.98× | ||
| 03 | Natural product | Food & Beverages | 1.96× | ||
| 04 | Organic farming | Food & Beverages | 1.89× | ||
| 05 | Spotlight (software) | Technology & Electronics | 1.88× | ||
| 06 | Country Road | Fashion & Accessoires | 1.82× | ||
| 07 | Self care | Health | 1.80× | ||
| 08 | Healthy diet | Health | 1.77× | ||
| 09 | Skin care | Beauty & Wellness | 1.73× | ||
| 10 | Recipes | Food & Beverages | 1.65× | ||
| 11 | Ninemsn | News | 1.65× | ||
| 12 | Cotton On | Fashion & Accessoires | 1.61× | ||
| 13 | Vegetable | Food & Beverages | 1.61× | ||
| 14 | Target Corporation | Shopping | 1.60× | ||
| 15 | Health & wellness | Health | 1.58× | ||
| 16 | Kmart | Shopping | 1.57× | ||
| 17 | Books | Literature | 1.56× | ||
| 18 | Aldi | Shopping | 1.54× | ||
| 19 | Fragrances | Beauty & Wellness | 1.53× | ||
| 20 | Costco | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Quality Awareness | PREMIUM | 1.43× | |
| Design Affinity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Risk Appetite | THRILL | 0.76× | |
| Early Adopter Mentality | POWER | 0.87× |
Organic food has an estimated audience of 5,424,104 people in Australia, concentrated in New South Wales and Victoria.
68.5% of Organic food fans are female, 31.5% are male, with an average age of 42.6 years.
Organic food fans show strongest brand affinity for Spotlight (software) (1.88×), Recipes (1.65×), and Books (1.56×) over the country average.
Organic food fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~1.5M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Organic food itself, the audience over-indexes on Recipes (1.65×), Books (1.56×), Health & wellness (1.58×), and Aldi (1.54×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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