A data profile of the people who buy, follow and care about Organic food in South Africa — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 1,755,239 people in South Africa.
Organic food has an estimated audience of 1,755,239 people in South Africa. 60.2% are female, 39.8% are male, average age 38.8. Top brand affinities: Mr. Price, Health & wellness, Skin care, Healthy diet, Personal care.
Top brand affinities include Mr. Price, Health & wellness, Skin care, with strongest over-indexing on Mr. Price (1.51× the country average).
Demographically, the Organic food audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.
The typical Organic food fan in South Africa is more female, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Mr. Price.
The key figures that characterise the Organic food profile in South Africa.
60.2% are female, 39.8% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 38.8 |
| Estimated audience size | 1,755,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 23% |
of the worldwide Organic food audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic farming | Food & Beverages | 2.32× | ||
| 02 | Organic product | Food & Beverages | 2.18× | ||
| 03 | Natural skin care | Beauty & Wellness | 1.97× | ||
| 04 | Steve Madden | Fashion & Accessoires | 1.90× | ||
| 05 | Fast casual restaurants | Food & Beverages | 1.88× | ||
| 06 | Self care | Health | 1.88× | ||
| 07 | Local food | Food & Beverages | 1.86× | ||
| 08 | Healthy diet | Health | 1.85× | ||
| 09 | Natural product | Food & Beverages | 1.81× | ||
| 10 | Facial | Beauty & Wellness | 1.77× | ||
| 11 | Skin care | Beauty & Wellness | 1.74× | ||
| 12 | Veganism | Food & Beverages | 1.72× | ||
| 13 | Health & wellness | Health | 1.69× | ||
| 14 | Well-being | Health | 1.67× | ||
| 15 | Hair care | Beauty & Wellness | 1.67× | ||
| 16 | Expensive Taste | Business & Career | 1.64× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.59× | ||
| 18 | Personal care | Health | 1.52× | ||
| 19 | Mr. Price | Fashion & Accessoires | 1.51× | ||
| 20 | Dinner | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.56× | |
| Spirituality | BALANCE | 1.50× | |
| Travelling | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Patriotism | CONSERVATISM | 1.13× | |
| Travelling | THRILL | 1.42× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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