A data profile of the people who buy, follow and care about Organic food in Colombia — modelled from more than twelve digital signal sources. Organic food has an estimated audience of 3,324,588 people in Colombia.
Organic food has an estimated audience of 3,324,588 people in Colombia. 64.0% are female, 36.0% are male, average age 36.5. Top brand affinities: Skin care, Natural product, Hair care, Gourmet Foods, Healthy diet.
Top brand affinities include Skin care, Natural product, Hair care, with strongest over-indexing on Skin care (1.85× the country average).
Demographically, the Organic food audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Creativity.
The typical Organic food fan in Colombia is more female, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Skin care.
The key figures that characterise the Organic food profile in Colombia.
64.0% are female, 36.0% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 36.5 |
| Estimated audience size | 3,324,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Organic food audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.8% |
| Italy | 5.0% |
The strongest cross-interests of the Organic food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 2.03× | ||
| 02 | Gourmet Foods | Food & Beverages | 2.01× | ||
| 03 | Organic product | Food & Beverages | 2.01× | ||
| 04 | Vegetarian cuisine | Food & Beverages | 1.98× | ||
| 05 | Facial | Beauty & Wellness | 1.97× | ||
| 06 | Natural product | Food & Beverages | 1.96× | ||
| 07 | Child care | Kids & Family | 1.93× | ||
| 08 | Maquillaje Profesional | Beauty & Wellness | 1.92× | ||
| 09 | Healthy diet | Health | 1.86× | ||
| 10 | Skin care | Beauty & Wellness | 1.85× | ||
| 11 | Hair care | Beauty & Wellness | 1.84× | ||
| 12 | Self-love | Health | 1.70× | ||
| 13 | Self-awareness | Health | 1.68× | ||
| 14 | Foodie | Food & Beverages | 1.66× | ||
| 15 | Fast food restaurants | Food & Beverages | 1.62× | ||
| 16 | Self care | Health | 1.61× | ||
| 17 | Parenting | Kids & Family | 1.58× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.57× | ||
| 19 | Self-esteem | Health | 1.53× | ||
| 20 | Veganism | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Creativity | OPEN | 1.18× | |
| Individualism | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.32× | |
| Risk Appetite | THRILL | 0.82× | |
| Indulgence | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Organic food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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