A data profile of the people who buy, follow and care about Parenting in Colombia — modelled from more than twelve digital signal sources. Parenting has an estimated audience of 3,436,463 people in Colombia.
Parenting has an estimated audience of 3,436,463 people in Colombia. 65.3% are female, 34.7% are male, average age 37.0. Top brand affinities: Child care, Kitchenware, IKEA, Local food, Innovation.
Top brand affinities include Child care, Kitchenware, IKEA, with strongest over-indexing on Child care (2.25× the country average).
Demographically, the Parenting audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, Career Orientation.
The typical Parenting fan in Colombia is more female, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Child care.
The key figures that characterise the Parenting profile in Colombia.
65.3% are female, 34.7% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 37.0 |
| Estimated audience size | 3,436,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Parenting audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.8% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Parenting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchenware | Home & Garden | 2.29× | ||
| 02 | Child care | Kids & Family | 2.25× | ||
| 03 | IKEA | Home & Garden | 2.10× | ||
| 04 | Local food | Food & Beverages | 2.06× | ||
| 05 | Toothbrush | Beauty & Wellness | 2.02× | ||
| 06 | Renovation | Home & Garden | 1.95× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 1.90× | ||
| 08 | Hair conditioner | Beauty & Wellness | 1.89× | ||
| 09 | First class travel | Travel & Leisure | 1.80× | ||
| 10 | Online food ordering | Food & Beverages | 1.72× | ||
| 11 | Art jewelry | Fashion & Accessoires | 1.72× | ||
| 12 | Pet store | Pets & Animals | 1.68× | ||
| 13 | Fast casual restaurants | Food & Beverages | 1.66× | ||
| 14 | Nonprofit organization | Politics & Society | 1.64× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.60× | ||
| 16 | Pet food | Pets & Animals | 1.59× | ||
| 17 | Organic food | Food & Beverages | 1.58× | ||
| 18 | Innovation | Business & Career | 1.55× | ||
| 19 | Debit card | Business & Career | 1.53× | ||
| 20 | Skin care | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.27× | |
| Career Orientation | POWER | 2.10× | |
| Design Affinity | PREMIUM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.58× | |
| Social Media Usage | JOY | 0.74× | |
| Tradition | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Parenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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