A data profile of the people who buy, follow and care about Pet food in Colombia — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 3,124,624 people in Colombia.
Pet food has an estimated audience of 3,124,624 people in Colombia. 59.6% are female, 40.4% are male, average age 37.9. Top brand affinities: Pet store, Dog food, Cat food, Skin care, Hair care.
Top brand affinities include Pet store, Dog food, Cat food, with strongest over-indexing on Pet store (2.55× the country average).
Demographically, the Pet food audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Pet food fan in Colombia is more female, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Pet store.
The key figures that characterise the Pet food profile in Colombia.
59.6% are female, 40.4% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 37.9 |
| Estimated audience size | 3,124,624 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Pet food audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yorkshire Terrier | Pets & Animals | 2.86× | ||
| 02 | Chihuahua (dog) | Pets & Animals | 2.72× | ||
| 03 | Pet store | Pets & Animals | 2.55× | ||
| 04 | Dog food | Pets & Animals | 2.53× | ||
| 05 | Cat food | Pets & Animals | 2.51× | ||
| 06 | Dog health | Pets & Animals | 2.36× | ||
| 07 | Child care | Kids & Family | 1.90× | ||
| 08 | Facial | Beauty & Wellness | 1.86× | ||
| 09 | Gourmet Foods | Food & Beverages | 1.79× | ||
| 10 | Hair care | Beauty & Wellness | 1.71× | ||
| 11 | Skin care | Beauty & Wellness | 1.68× | ||
| 12 | Natural product | Food & Beverages | 1.68× | ||
| 13 | Self-love | Health | 1.63× | ||
| 14 | Organic food | Food & Beverages | 1.61× | ||
| 15 | Parenting | Kids & Family | 1.59× | ||
| 16 | Self-awareness | Health | 1.59× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.58× | ||
| 18 | Fast food restaurants | Food & Beverages | 1.56× | ||
| 19 | Real property | Home & Garden | 1.54× | ||
| 20 | Self care | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Individualism | JOY | 1.30× | |
| Creativity | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.55× | |
| Risk Appetite | THRILL | 0.85× | |
| Indulgence | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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