A data profile of the people who buy, follow and care about Child care in Colombia — modelled from more than twelve digital signal sources. Child care has an estimated audience of 2,548,210 people in Colombia.
Child care has an estimated audience of 2,548,210 people in Colombia. 69.0% are female, 31.0% are male, average age 36.1. Top brand affinities: Parenting, Judge, Skin care, Financial accounting, Child development.
Top brand affinities include Parenting, Judge, Skin care, with strongest over-indexing on Parenting (2.25× the country average).
Demographically, the Child care audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Creativity, Individualism.
The typical Child care fan in Colombia is more female, around 36.1 years old, with strong Creativity tendencies and a notable affinity for Parenting.
The key figures that characterise the Child care profile in Colombia.
69.0% are female, 31.0% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 36.1 |
| Estimated audience size | 2,548,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Child care audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 7.6% |
| Brazil | 5.0% |
The strongest cross-interests of the Child care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child development | Business & Career | 4.26× | ||
| 02 | Administrative law | Politics & Society | 3.70× | ||
| 03 | Government | Politics & Society | 2.88× | ||
| 04 | Judge | Business & Career | 2.85× | ||
| 05 | Educational stage | Kids & Family | 2.84× | ||
| 06 | Financial accounting | Business & Career | 2.64× | ||
| 07 | Pedagogy | Kids & Family | 2.61× | ||
| 08 | Toy store | Kids & Family | 2.53× | ||
| 09 | Kindergarten | Kids & Family | 2.26× | ||
| 10 | Parenting | Kids & Family | 2.25× | ||
| 11 | Risk management | Business & Career | 2.23× | ||
| 12 | Primary education | Kids & Family | 2.16× | ||
| 13 | Maquillaje Profesional | Beauty & Wellness | 2.04× | ||
| 14 | Facial | Beauty & Wellness | 2.01× | ||
| 15 | Manicure | Beauty & Wellness | 1.97× | ||
| 16 | Hair care | Beauty & Wellness | 1.85× | ||
| 17 | Skin care | Beauty & Wellness | 1.81× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.81× | ||
| 19 | Blouse | Fashion & Accessoires | 1.73× | ||
| 20 | Discounting | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.16× | |
| Individualism | JOY | 1.07× | |
| Indulgence | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.20× | |
| Risk Appetite | THRILL | 0.92× | |
| Indulgence | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Child care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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