A data profile of the people who buy, follow and care about Skin care in Colombia — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 3,536,415 people in Colombia.
Skin care has an estimated audience of 3,536,415 people in Colombia. 71.9% are female, 28.1% are male, average age 35.2. Top brand affinities: Maquillaje Profesional, Hair care, Natural skin care, Anti-aging cream, Facial.
Top brand affinities include Maquillaje Profesional, Hair care, Natural skin care, with strongest over-indexing on Maquillaje Profesional (2.91× the country average).
Demographically, the Skin care audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Creativity, Patriotism.
The typical Skin care fan in Colombia is more female, around 35.2 years old, with strong Creativity tendencies and a notable affinity for Maquillaje Profesional.
The key figures that characterise the Skin care profile in Colombia.
71.9% are female, 28.1% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 35.2 |
| Estimated audience size | 3,536,415 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Skin care audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 6.0% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Skin care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelash extensions | Beauty & Wellness | 3.22× | ||
| 02 | Nail salon | Beauty & Wellness | 2.94× | ||
| 03 | Maquillaje Profesional | Beauty & Wellness | 2.91× | ||
| 04 | Anti-aging cream | Beauty & Wellness | 2.88× | ||
| 05 | Artificial nails | Beauty & Wellness | 2.83× | ||
| 06 | Nail polish | Beauty & Wellness | 2.78× | ||
| 07 | Facial | Beauty & Wellness | 2.77× | ||
| 08 | Natural skin care | Beauty & Wellness | 2.70× | ||
| 09 | Pedicure | Beauty & Wellness | 2.69× | ||
| 10 | Hair iron | Beauty & Wellness | 2.67× | ||
| 11 | Cosmetology | Beauty & Wellness | 2.64× | ||
| 12 | Permanent makeup | Beauty & Wellness | 2.56× | ||
| 13 | Eyelash | Beauty & Wellness | 2.54× | ||
| 14 | Manicure | Beauty & Wellness | 2.42× | ||
| 15 | Hair coloring | Beauty & Wellness | 2.42× | ||
| 16 | Hair care | Beauty & Wellness | 2.38× | ||
| 17 | Eyebrow | Beauty & Wellness | 2.25× | ||
| 18 | Waxing | Beauty & Wellness | 2.23× | ||
| 19 | Natural product | Food & Beverages | 2.13× | ||
| 20 | Blouse | Fashion & Accessoires | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.26× | |
| Patriotism | CONSERVATISM | 1.09× | |
| Indulgence | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.25× | |
| Individualism | JOY | 0.90× | |
| Risk Appetite | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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