A data profile of the people who buy, follow and care about Skin in Colombia — modelled from more than twelve digital signal sources. Skin has an estimated audience of 5,137,061 people in Colombia.
Skin has an estimated audience of 5,137,061 people in Colombia. 65.1% are female, 34.9% are male, average age 35.5. Top brand affinities: Thermomix.
Top brand affinities include Thermomix, with strongest over-indexing on Thermomix (1.53× the country average).
Demographically, the Skin audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Career Orientation, Extroversion.
The typical Skin fan in Colombia is more female, around 35.5 years old, with strong Career Orientation tendencies and a notable affinity for Thermomix.
The key figures that characterise the Skin profile in Colombia.
65.1% are female, 34.9% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 35.5 |
| Estimated audience size | 5,137,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Skin audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thermomix | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.37× | |
| Extroversion | THRILL | 1.34× | |
| Design Affinity | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.84× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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