Rascasse Audience Intelligence

Beauty & Wellness audiences in Colombia

The strongest Beauty & Wellness audiences in Colombia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Beauty & Wellness audiences ranked 21categories in Colombia 2026data year
Section 01

Top Beauty & Wellness audiences

The strongest Beauty & Wellness audiences in Colombia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Beauty & Wellness in Colombia — full ranking

  1. Beauty11.1M
  2. Cosmetics8M
  3. Spas6.7M
  4. Hair products6.4M
  5. Beauty salons5.4M
  6. Skin5.1M
  7. Fragrances5M
  8. Smile3.8M
  9. Skin care3.5M
  10. Hair care3.3M
  11. Hairstyle3.2M
  12. Keratin2.7M
  13. Eyebrow2.5M
  14. Natural skin care2.4M
  15. Manicure2.4M
  16. Waxing2.3M
  17. Cosmetology2.2M
  18. Facial2.2M
  19. Maquillaje Profesional2.2M
  20. Pedicure2.2M
  21. Shampoo2.1M
  22. Anti-aging cream2.1M
  23. Hygiene2.1M
  24. Eyelash1.9M
  25. Hair removal1.9M
  26. Hair coloring1.9M
  27. Permanent makeup1.8M
  28. Toothpaste1.7M
  29. Facial hair1.7M
  30. Body art1.6M
  31. Nail polish1.6M
  32. UÑAS DECORADAS1.5M
  33. Hair iron1.5M
  34. Hair conditioner1.5M
  35. Toothbrush1.5M
  36. Nail art1.4M
  37. Artificial nails1.4M
  38. Nail salon1.4M
  39. Dermatology1.4M
  40. Eyelash extensions1.3M
  41. Beard1.3M
  42. Shaving1.3M
  43. Lipstick1.3M
  44. Tattoo ink1.3M
  45. Manicure & Pedicure1.2M
  46. Hair dryer1.2M
  47. Hairbrush1.2M
  48. Sunscreen1.2M
  49. Soap1.2M
  50. Mascara1.1M
Section 02

Other categories in Colombia