A data profile of the people who buy, follow and care about Fragrances in Colombia — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 4,964,150 people in Colombia.
Fragrances has an estimated audience of 4,964,150 people in Colombia. 65.1% are female, 34.9% are male, average age 35.6. Top brand affinities: L'Bel, Adornment, Eudora, Kansas, Habana (baseball club), Wand.
Top brand affinities include L'Bel, Adornment, Eudora, Kansas, with strongest over-indexing on L'Bel (1.6× the country average).
Demographically, the Fragrances audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Fragrances fan in Colombia is more female, around 35.6 years old, with strong Creativity tendencies and a notable affinity for L'Bel.
The key figures that characterise the Fragrances profile in Colombia.
65.1% are female, 34.9% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 35.6 |
| Estimated audience size | 4,964,150 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Fragrances audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 2.03× | ||
| 02 | Sara Lee Corporation | Food & Beverages | 1.74× | ||
| 03 | Habana (baseball club) | Sports | 1.61× | ||
| 04 | L'Bel | Shopping | 1.60× | ||
| 05 | Kix (band) | Music & Radio | 1.60× | ||
| 06 | SOCAR | Business & Career | 1.52× | ||
| 07 | Adornment | Fashion & Accessoires | 1.51× | ||
| 08 | Wand | Kids & Family | 1.50× | ||
| 09 | Oneida | Music & Radio | 1.50× | ||
| 10 | Fuzz | Music & Radio | 1.50× | ||
| 11 | Froth | Music & Radio | 1.50× | ||
| 12 | The Mystery Lights | Music & Radio | 1.50× | ||
| 13 | White Fence | Music & Radio | 1.50× | ||
| 14 | Babe Rainbow | Music & Radio | 1.50× | ||
| 15 | Sugar Candy Mountain | Music & Radio | 1.50× | ||
| 16 | The Murlocs | Music & Radio | 1.50× | ||
| 17 | The Lazy Eyes | Music & Radio | 1.50× | ||
| 18 | Stonefield | Music & Radio | 1.50× | ||
| 19 | Levitation Room | Music & Radio | 1.50× | ||
| 20 | Wine Lips | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.04× | |
| Indulgence | JOY | 0.93× | |
| Risk Appetite | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.62× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Career Orientation | POWER | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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