A data profile of the people who buy, follow and care about Fragrances in Argentina — modelled from more than twelve digital signal sources. Fragrances has an estimated audience of 2,763,845 people in Argentina.
Fragrances has an estimated audience of 2,763,845 people in Argentina. 76.3% are female, 23.7% are male, average age 39.7. Top brand affinities: Ravenna, Jean Jaurès, EMC Corporation, Ife, Mujer Holística.
Top brand affinities include Ravenna, Jean Jaurès, EMC Corporation, with strongest over-indexing on Ravenna (1.52× the country average).
Demographically, the Fragrances audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Sports Activity.
The typical Fragrances fan in Argentina is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Ravenna.
The key figures that characterise the Fragrances profile in Argentina.
76.3% are female, 23.7% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 39.7 |
| Estimated audience size | 2,763,845 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Fragrances audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the Fragrances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mujer Holística | Health | 5.58× | ||
| 02 | Jean Jaurès | Politics & Society | 1.67× | ||
| 03 | EMC Corporation | Technology & Electronics | 1.60× | ||
| 04 | Ife | Travel & Leisure | 1.53× | ||
| 05 | Ravenna | Travel & Leisure | 1.52× | ||
| 06 | House of Fun - Slot Machines | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.20× | |
| Sports Activity | POWER | 1.04× | |
| Risk Appetite | THRILL | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Individualism | JOY | 0.68× | |
| Patriotism | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Fragrances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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