A data profile of the people who buy, follow and care about Smile in Colombia — modelled from more than twelve digital signal sources. Smile has an estimated audience of 3,839,722 people in Colombia.
Smile has an estimated audience of 3,839,722 people in Colombia. 50.2% are female, 49.8% are male, average age 33.4. Top brand affinities: Toothpaste, Toothbrush, Tooth brushing, Internet celebrity, Non-alcoholic beverage.
Top brand affinities include Toothpaste, Toothbrush, Tooth brushing, with strongest over-indexing on Toothpaste (3.45× the country average).
Demographically, the Smile audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Smile fan in Colombia is balanced, around 33.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Toothpaste.
The key figures that characterise the Smile profile in Colombia.
50.2% are female, 49.8% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 33.4 |
| Estimated audience size | 3,839,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 12% |
of the worldwide Smile audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Smile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tooth brushing | Health | 3.72× | ||
| 02 | Toothpaste | Beauty & Wellness | 3.45× | ||
| 03 | Roller coaster | Travel & Leisure | 3.29× | ||
| 04 | Toothbrush | Beauty & Wellness | 3.00× | ||
| 05 | Jessica Alba | Movies & TV | 2.62× | ||
| 06 | Listerine | Beauty & Wellness | 2.40× | ||
| 07 | Crystal Palace F.C. | Sports | 2.38× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 2.28× | ||
| 09 | Endangered species | Pets & Animals | 2.21× | ||
| 10 | NHL | Sports | 2.06× | ||
| 11 | Herbalism | Health | 1.97× | ||
| 12 | Mineral water | Food & Beverages | 1.78× | ||
| 13 | Cappuccino | Food & Beverages | 1.77× | ||
| 14 | Real Sociedad | Sports | 1.75× | ||
| 15 | Rail transport | Travel & Leisure | 1.68× | ||
| 16 | Internet celebrity | Internet & Social Media | 1.64× | ||
| 17 | Espresso | Food & Beverages | 1.59× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.57× | ||
| 19 | Colgate | Beauty & Wellness | 1.56× | ||
| 20 | Virtual reality | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.34× | |
| Indulgence | JOY | 1.25× | |
| Tradition | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Quality Awareness | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Smile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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