A data profile of the people who buy, follow and care about Internet celebrity in Colombia — modelled from more than twelve digital signal sources. Internet celebrity has an estimated audience of 3,706,829 people in Colombia.
Internet celebrity has an estimated audience of 3,706,829 people in Colombia. 48.3% are female, 51.7% are male, average age 37.1. Top brand affinities: Erlang (programming language), Creative Commons, Wind turbine, Voice over IP, Humorism.
Top brand affinities include Erlang (programming language), Creative Commons, Wind turbine, with strongest over-indexing on Erlang (programming language) (3.72× the country average).
Demographically, the Internet celebrity audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Individualism.
The typical Internet celebrity fan in Colombia is balanced, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for Erlang (programming language).
The key figures that characterise the Internet celebrity profile in Colombia.
48.3% are female, 51.7% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 37.1 |
| Estimated audience size | 3,706,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Internet celebrity audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 10.4% |
| Mexico | 4.1% |
The strongest cross-interests of the Internet celebrity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MrBeast | Internet & Social Media | 7.24× | ||
| 02 | Human mouth | Health | 4.67× | ||
| 03 | Erlang (programming language) | Technology & Electronics | 3.72× | ||
| 04 | Physical strength | Sports | 3.60× | ||
| 05 | Creative Commons | Technology & Electronics | 3.42× | ||
| 06 | Document | Business & Career | 3.27× | ||
| 07 | United States Medical Licensing Examination | Politics & Society | 3.18× | ||
| 08 | Peruvian Amazon | Travel & Leisure | 3.13× | ||
| 09 | Broadway theatre | Travel & Leisure | 2.98× | ||
| 10 | Obituary | Literature | 2.68× | ||
| 11 | Fairy tale | Literature | 2.67× | ||
| 12 | Folk music | Music & Radio | 2.66× | ||
| 13 | Wind turbine | Home & Garden | 2.59× | ||
| 14 | Voice over IP | Technology & Electronics | 2.41× | ||
| 15 | Panama City | Travel & Leisure | 2.41× | ||
| 16 | Insect | Pets & Animals | 2.27× | ||
| 17 | Wikipedia | Internet & Social Media | 2.19× | ||
| 18 | Humorism | Literature | 2.10× | ||
| 19 | Once Caldas | Sports | 2.06× | ||
| 20 | Gemini | Technology & Electronics | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.23× | |
| Individualism | JOY | 1.05× | |
| Patriotism | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.97× | |
| Patriotism | CONSERVATISM | 0.99× | |
| Individualism | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Internet celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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