A data profile of the people who buy, follow and care about Humorism in Colombia — modelled from more than twelve digital signal sources. Humorism has an estimated audience of 3,831,292 people in Colombia.
Humorism has an estimated audience of 3,831,292 people in Colombia. 46.3% are female, 53.7% are male, average age 39.4. Top brand affinities: Internet celebrity, Public transport, Non-alcoholic beverage, Virtual reality, Rail transport.
Top brand affinities include Internet celebrity, Public transport, Non-alcoholic beverage, with strongest over-indexing on Internet celebrity (2.1× the country average).
Demographically, the Humorism audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Humorism fan in Colombia is balanced, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the Humorism profile in Colombia.
46.3% are female, 53.7% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 39.4 |
| Estimated audience size | 3,831,292 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 17% | |
| 30-39 | 14% | |
| 40-49 | 19% | |
| 50+ | 26% |
of the worldwide Humorism audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 8.6% |
| France | 5.4% |
The strongest cross-interests of the Humorism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crystal Palace F.C. | Sports | 2.95× | ||
| 02 | Beach soccer | Sports | 2.72× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.38× | ||
| 04 | Herbalism | Health | 2.33× | ||
| 05 | Virtual reality | Technology & Electronics | 2.18× | ||
| 06 | Internet celebrity | Internet & Social Media | 2.10× | ||
| 07 | Ultimate Fighting Championship | Sports | 2.09× | ||
| 08 | Public transport | Cars & Mobility | 1.97× | ||
| 09 | Rail transport | Travel & Leisure | 1.97× | ||
| 10 | Atlético Madrid | Sports | 1.93× | ||
| 11 | Pay television | Movies & TV | 1.86× | ||
| 12 | Paris Saint-Germain | Sports | 1.83× | ||
| 13 | Juventus F.C. | Sports | 1.64× | ||
| 14 | Sports club | Sports | 1.63× | ||
| 15 | NBA | Sports | 1.60× | ||
| 16 | Formula One | Sports | 1.60× | ||
| 17 | UEFA Europa League | Sports | 1.59× | ||
| 18 | Manchester United F.C. | Sports | 1.58× | ||
| 19 | TV comedies | Movies & TV | 1.54× | ||
| 20 | Sports betting | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.49× | |
| Tradition | CONSERVATISM | 1.40× | |
| Individualism | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.57× | |
| Design Affinity | PREMIUM | 0.57× | |
| Pet Ownership | JOY | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Humorism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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