Rascasse Audience Intelligence

Atlético Madrid Fan Demographics in Germany

Atlético Madrid has an estimated audience of 2.1M people in Germany.

#103among Soccer in Germany
#53among teams in Germany
#300in Sports

The average Atlético Madrid fan in Germany is 29.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

Its fans are 5.5 years younger than the group average of 35.0.

Women make up 23.2% of the fan base, 9.5 percentage points fewer than the group average.

Compared with the other 13576 objects in Soccer, Atlético Madrid fans stand out for their interest in Kevin De Bruyne, France national football team and Luka Modrić.

Interest is seasonal: February, March and April account for 40% of the year's searches, July is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Kevin De Bruyne, France national football team, Luka Modrić, with strongest over-indexing on Kevin De Bruyne (18× the country average).

Demographically, the Atlético Madrid audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Atlético Madrid fan in Germany is more male, around 29.5 years old, with strong Patriotism tendencies and a notable affinity for Kevin De Bruyne.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.1M
in Germany
Gender
23.2%♀
76.8% male
Age
29.5
average years
Country rank
#3415
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Atlético Madrid fans

23.2% are female, 76.8% are male, average age 29.5.

Fig. 02

Gender split

23.2%
Female
76.8%
Male
Demographic split for Atlético Madrid audience in Germany
MetricValue
Female23.2%
Male76.8%
Average age29.5
Estimated audience size2.1M
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Atlético Madrid audience in Germany
Age bracketShare%
16-2450%
25-3422%
35-4413%
45-5410%
55+5%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Atlético Madrid audience comes from Germany.

Worldwide audience distribution share by country for Atlético Madrid
CountryShare
United States7.8%
Spain7.4%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Atlético Madrid fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.32×
02Nordrhein-Westfalen~600K1.31×
03Bayern~400K1.15×
04Baden-Württemberg~300K1.15×
05Hamburg~50K1.13×
06Bremen~20K1.13×
07Berlin~100K1.05×
08Niedersachsen~200K1.02×
09Rheinland-Pfalz~100K1.01×
10Saarland~30K1.01×
11Schleswig-Holstein~70K0.89×
12Sachsen~90K0.85×
13Brandenburg~50K0.79×
14Thüringen~40K0.78×
15Sachsen-Anhalt~40K0.73×
16Mecklenburg-Vorpommern~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Atlético Madrid, Germany
0.70×1.00×1.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Atlético Madrid audience vs. the country average
#·InterestCategoryAffinity×
01Kevin De BruyneSports18.00×
02France national football teamSports15.50×
03Luka ModrićSports13.22×
04Harry KaneSports9.60×
05Michael OliseSports9.22×
06Tottenham Hotspur F.C.Sports8.84×
07Paris Saint-GermainSports8.77×
08UEFA Nations LeagueSports8.16×
09Lamine YamalSports7.00×
10Vincent KompanySports6.70×
11La LigaSports6.34×
12RB LeipzigSports5.06×
13Galatasaray S.K.Sports4.97×
14SV Werder BremenSports4.67×
15FIFA World Cup 2026Sports4.45×
16TransfermarktSports4.11×
17Borussia DortmundSports3.25×
18FIFA World CupSports3.19×
19UEFA Champions LeagueSports2.86×
20FC Bayern MunichSports2.22×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Atlético Madrid audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Atlético Madrid audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Need for SecurityCONSERVATISM1.56×
SpiritualityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Atlético Madrid audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
CreativityOPEN0.77×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Atlético Madrid over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/atletico-madrid-16979” · Methodology