A data profile of the people who buy, follow and care about Humorism in Portugal — modelled from more than twelve digital signal sources. Humorism has an estimated audience of 1,450,707 people in Portugal.
The average Humorism fan in Portugal is 46.2 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Dogs, Electronic music, with strongest over-indexing on WhatsApp (1.58× the country average).
Demographically, the Humorism audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Humorism fan in Portugal is balanced, around 46.2 years old, with strong Spirituality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Humorism profile in Portugal.
54.3% are female, 45.7% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 46.2 |
| Estimated audience size | 1,450,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Humorism audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 8.6% |
| France | 5.4% |
Where the Humorism audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Viseu District | ~60K | 1.12× | |
| 02 | Madeira | ~50K | 1.09× | |
| 03 | Coimbra District | ~70K | 1.05× | |
| 04 | Aveiro District | ~100K | 1.00× | |
| 05 | Braga District | ~100K | 0.98× | |
| 06 | Faro District | ~90K | 0.98× | |
| 07 | Setúbal District | ~200K | 0.96× | |
| 08 | Porto District | ~300K | 0.92× | |
| 09 | Santarém District | ~60K | 0.92× | |
| 10 | Lisbon District | ~400K | 0.90× |
The strongest cross-interests of the Humorism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blood vessel | Health | 4.40× | ||
| 02 | Virtual reality | Technology & Electronics | 2.27× | ||
| 03 | Internet & Social Media | 2.18× | |||
| 04 | Microwave oven | Home & Garden | 1.90× | ||
| 05 | Catholic Church | Politics & Society | 1.89× | ||
| 06 | Rail transport | Travel & Leisure | 1.86× | ||
| 07 | Breaking news | Movies & TV | 1.67× | ||
| 08 | First-person shooter games | Games | 1.67× | ||
| 09 | Gambling | Games | 1.62× | ||
| 10 | Musical theatre | Movies & TV | 1.61× | ||
| 11 | Internet & Social Media | 1.58× | |||
| 12 | Romance novels | Literature | 1.58× | ||
| 13 | EDreams | Travel & Leisure | 1.57× | ||
| 14 | Tradition | Politics & Society | 1.56× | ||
| 15 | Charity and causes | Business & Career | 1.55× | ||
| 16 | Dogs | Pets & Animals | 1.54× | ||
| 17 | Blues music | Music & Radio | 1.54× | ||
| 18 | Portugal national football team | Sports | 1.54× | ||
| 19 | Electronic music | Music & Radio | 1.52× | ||
| 20 | Pizza | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.62× | |
| Tradition | CONSERVATISM | 1.56× | |
| Community Orientation | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Design Affinity | PREMIUM | 0.70× | |
| Mindfulness | BALANCE | 0.72× |
Humorism has an estimated audience of 1,450,707 people in Portugal, concentrated in Lisbon District and Porto District.
54.3% of Humorism fans are female, 45.7% are male, with an average age of 46.2 years.
Humorism fans show strongest brand affinity for WhatsApp (1.58×), Dogs (1.54×), and Electronic music (1.52×) over the country average.
Humorism fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Humorism itself, the audience over-indexes on Dogs (1.54×), Electronic music (1.52×), Catholic Church (1.89×), and Reddit (2.18×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Humorism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.