A data profile of the people who buy, follow and care about Manchester United F.C. in Colombia — modelled from more than twelve digital signal sources. Manchester United F.C. has an estimated audience of 2,573,781 people in Colombia.
Manchester United F.C. has an estimated audience of 2,573,781 people in Colombia. 21.5% are female, 78.5% are male, average age 30.7. Top brand affinities: Real Madrid C.F., Manchester City F.C., america de cali, UEFA Champions League, FC Barcelona.
Top brand affinities include Real Madrid C.F., Manchester City F.C., america de cali, with strongest over-indexing on Real Madrid C.F. (1.51× the country average).
Demographically, the Manchester United F.C. audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Manchester United F.C. fan in Colombia is more male, around 30.7 years old, with strong Career Orientation tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Manchester United F.C. profile in Colombia.
21.5% are female, 78.5% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 30.7 |
| Estimated audience size | 2,573,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 27% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 8% |
of the worldwide Manchester United F.C. audience comes from Colombia.
| Country | Share |
|---|---|
| United Kingdom | 12.8% |
| United States | 7.1% |
| Indonesia | 5.6% |
The strongest cross-interests of the Manchester United F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 3.32× | ||
| 02 | Manchester City F.C. | Sports | 3.11× | ||
| 03 | Arsenal F.C. | Sports | 2.98× | ||
| 04 | Liverpool F.C. | Sports | 2.96× | ||
| 05 | Juventus F.C. | Sports | 2.72× | ||
| 06 | UEFA Europa League | Sports | 2.67× | ||
| 07 | Chelsea F.C. | Sports | 2.56× | ||
| 08 | Premier League | Sports | 2.45× | ||
| 09 | Paris Saint-Germain | Sports | 2.43× | ||
| 10 | Luis Díaz | Sports | 2.26× | ||
| 11 | Cristiano Ronaldo | Sports | 2.19× | ||
| 12 | FC Bayern Munich | Sports | 2.14× | ||
| 13 | UEFA Champions League | Sports | 1.89× | ||
| 14 | Creative Commons | Technology & Electronics | 1.86× | ||
| 15 | Erlang (programming language) | Technology & Electronics | 1.75× | ||
| 16 | america de cali | Sports | 1.74× | ||
| 17 | Millonarios FC | Sports | 1.72× | ||
| 18 | FC Barcelona | Sports | 1.69× | ||
| 19 | Humorism | Literature | 1.58× | ||
| 20 | Real Madrid C.F. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Indulgence | JOY | 1.19× | |
| Risk Appetite | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.76× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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