A data profile of the people who buy, follow and care about Public transport in Colombia — modelled from more than twelve digital signal sources. Public transport has an estimated audience of 2,444,962 people in Colombia.
Public transport has an estimated audience of 2,444,962 people in Colombia. 41.9% are female, 58.1% are male, average age 37.6. Top brand affinities: Semi-trailer truck, Airport, Dump truck, Wind turbine, Haul truck.
Top brand affinities include Semi-trailer truck, Airport, Dump truck, with strongest over-indexing on Semi-trailer truck (6.75× the country average).
Demographically, the Public transport audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Public transport fan in Colombia is more male, around 37.6 years old, with strong Career Orientation tendencies and a notable affinity for Semi-trailer truck.
The key figures that characterise the Public transport profile in Colombia.
41.9% are female, 58.1% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 37.6 |
| Estimated audience size | 2,444,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Public transport audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.1% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Public transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Semi-trailer truck | Cars & Mobility | 6.75× | ||
| 02 | Haul truck | Cars & Mobility | 6.71× | ||
| 03 | Dump truck | Cars & Mobility | 6.24× | ||
| 04 | Airport | Travel & Leisure | 3.61× | ||
| 05 | Taxicab | Cars & Mobility | 3.50× | ||
| 06 | Peruvian Amazon | Travel & Leisure | 3.19× | ||
| 07 | Wind turbine | Home & Garden | 3.12× | ||
| 08 | National University of San Marcos | Business & Career | 3.06× | ||
| 09 | Aircraft | Cars & Mobility | 2.80× | ||
| 10 | Obituary | Literature | 2.80× | ||
| 11 | Erlang (programming language) | Technology & Electronics | 2.73× | ||
| 12 | Panama City | Travel & Leisure | 2.72× | ||
| 13 | Rail transport | Travel & Leisure | 2.48× | ||
| 14 | Emerging technologies | Technology & Electronics | 2.37× | ||
| 15 | Wikipedia | Internet & Social Media | 2.31× | ||
| 16 | Once Caldas | Sports | 2.28× | ||
| 17 | Creative Commons | Technology & Electronics | 2.22× | ||
| 18 | Humorism | Literature | 1.97× | ||
| 19 | Local government | Politics & Society | 1.81× | ||
| 20 | Google Maps | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.63× | |
| Indulgence | JOY | 1.86× | |
| Risk Appetite | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Individualism | JOY | 0.98× | |
| Creativity | OPEN | 1.07× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Public transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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