A data profile of the people who buy, follow and care about Local government in Colombia — modelled from more than twelve digital signal sources. Local government has an estimated audience of 3,654,793 people in Colombia.
Local government has an estimated audience of 3,654,793 people in Colombia. 48.4% are female, 51.6% are male, average age 37.6. Top brand affinities: Do it yourself (DIY), Rail transport, Public transport, Non-alcoholic beverage, Mineral water.
Top brand affinities include Do it yourself (DIY), Rail transport, Public transport, with strongest over-indexing on Do it yourself (DIY) (1.72× the country average).
Demographically, the Local government audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Local government fan in Colombia is balanced, around 37.6 years old, with strong Tradition tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Local government profile in Colombia.
48.4% are female, 51.6% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 37.6 |
| Estimated audience size | 3,654,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Local government audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.6% |
| Spain | 8.1% |
| United Kingdom | 7.4% |
The strongest cross-interests of the Local government audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | San Jose Earthquakes | Sports | 5.23× | ||
| 02 | Hisense | Technology & Electronics | 2.79× | ||
| 03 | Rail transport | Travel & Leisure | 2.27× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.15× | ||
| 05 | Mineral water | Food & Beverages | 2.00× | ||
| 06 | Nobel Peace Prize | Politics & Society | 1.88× | ||
| 07 | Baking powder | Food & Beverages | 1.87× | ||
| 08 | Herbalism | Health | 1.83× | ||
| 09 | Public transport | Cars & Mobility | 1.81× | ||
| 10 | Tabloid (newspaper format) | Literature | 1.78× | ||
| 11 | Travel insurance | Travel & Leisure | 1.75× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.72× | ||
| 13 | Stadium | Sports | 1.69× | ||
| 14 | Newcastle United F.C. | Sports | 1.67× | ||
| 15 | Low-cost carrier | Travel & Leisure | 1.65× | ||
| 16 | Cappuccino | Food & Beverages | 1.64× | ||
| 17 | Lottery | Games | 1.61× | ||
| 18 | Money management | Business & Career | 1.61× | ||
| 19 | Renewable energy | Business & Career | 1.54× | ||
| 20 | Espresso | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.43× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| DIY Mentality | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.72× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Local government. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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