A data profile of the people who buy, follow and care about Do it yourself (DIY) in Colombia — modelled from more than twelve digital signal sources. Do it yourself (DIY) has an estimated audience of 3,850,794 people in Colombia.
Do it yourself (DIY) has an estimated audience of 3,850,794 people in Colombia. 57.8% are female, 42.2% are male, average age 36.6. Top brand affinities: Paleolithic, Skilled worker, Stitch (textile arts), Tunisian crochet, Dessert wine.
Top brand affinities include Paleolithic, Skilled worker, Stitch (textile arts), with strongest over-indexing on Paleolithic (13.1× the country average).
Demographically, the Do it yourself (DIY) audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Individualism.
The typical Do it yourself (DIY) fan in Colombia is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Paleolithic.
The key figures that characterise the Do it yourself (DIY) profile in Colombia.
57.8% are female, 42.2% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 36.6 |
| Estimated audience size | 3,850,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Do it yourself (DIY) audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.9% |
| France | 4.5% |
The strongest cross-interests of the Do it yourself (DIY) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tunisian crochet | Home & Garden | 21.57× | ||
| 02 | Stitch (textile arts) | Fashion & Accessoires | 17.22× | ||
| 03 | Paleolithic | Politics & Society | 13.10× | ||
| 04 | Skilled worker | Business & Career | 12.52× | ||
| 05 | Stamp collecting | Home & Garden | 11.35× | ||
| 06 | Sewing needle | Home & Garden | 10.19× | ||
| 07 | Pattern (sewing) | Home & Garden | 6.07× | ||
| 08 | Dessert wine | Food & Beverages | 5.87× | ||
| 09 | Housing | Home & Garden | 5.51× | ||
| 10 | Weaving | Fashion & Accessoires | 4.91× | ||
| 11 | Decoration | Home & Garden | 4.52× | ||
| 12 | Health policy | Politics & Society | 4.48× | ||
| 13 | Crochet | Home & Garden | 3.95× | ||
| 14 | Fairy tale | Literature | 3.90× | ||
| 15 | Strasbourg | Travel & Leisure | 3.88× | ||
| 16 | Plumbing | Home & Garden | 3.59× | ||
| 17 | Pharmaceutical industry | Business & Career | 3.59× | ||
| 18 | Sewing | Home & Garden | 3.34× | ||
| 19 | Erlang (programming language) | Technology & Electronics | 2.97× | ||
| 20 | Culinary art | Arts & Culture | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.03× | |
| Individualism | JOY | 1.22× | |
| Creativity | OPEN | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Creativity | OPEN | 0.97× | |
| Individualism | JOY | 1.22× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Do it yourself (DIY). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.