A data profile of the people who buy, follow and care about Erlang (programming language) in Colombia — modelled from more than twelve digital signal sources. Erlang (programming language) has an estimated audience of 2,706,341 people in Colombia.
Erlang (programming language) has an estimated audience of 2,706,341 people in Colombia. 57.7% are female, 42.3% are male, average age 36.0. Top brand affinities: Non-alcoholic beverage, Crystal Palace F.C., Internet celebrity, Rail transport, Virtual reality.
Top brand affinities include Non-alcoholic beverage, Crystal Palace F.C., Internet celebrity, with strongest over-indexing on Non-alcoholic beverage (6.8× the country average).
Demographically, the Erlang (programming language) audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Erlang (programming language) fan in Colombia is more female, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Erlang (programming language) profile in Colombia.
57.7% are female, 42.3% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 36.0 |
| Estimated audience size | 2,706,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 15% |
The strongest cross-interests of the Erlang (programming language) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roller coaster | Travel & Leisure | 18.45× | ||
| 02 | Jessica Alba | Movies & TV | 13.41× | ||
| 03 | Crystal Palace F.C. | Sports | 10.36× | ||
| 04 | Endangered species | Pets & Animals | 9.37× | ||
| 05 | Getafe CF | Sports | 8.70× | ||
| 06 | NHL | Sports | 8.38× | ||
| 07 | Real Sociedad | Sports | 7.03× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 6.80× | ||
| 09 | Herbalism | Health | 5.50× | ||
| 10 | Beach soccer | Sports | 5.20× | ||
| 11 | Cappuccino | Food & Beverages | 4.46× | ||
| 12 | Rail transport | Travel & Leisure | 4.44× | ||
| 13 | Virtual reality | Technology & Electronics | 4.39× | ||
| 14 | Snapchat | Internet & Social Media | 4.08× | ||
| 15 | Internet celebrity | Internet & Social Media | 3.72× | ||
| 16 | Espresso | Food & Beverages | 3.52× | ||
| 17 | Paris Saint-Germain | Sports | 3.44× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 2.97× | ||
| 19 | Public transport | Cars & Mobility | 2.73× | ||
| 20 | Cloud computing | Technology & Electronics | 2.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 4.77× | |
| Convenience Orientation | PREMIUM | 3.04× | |
| Tradition | CONSERVATISM | 2.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.31× | |
| Luxury Orientation | PREMIUM | 0.34× | |
| Pet Ownership | JOY | 0.42× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Erlang (programming language). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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