A data profile of the people who buy, follow and care about Once Caldas in Colombia — modelled from more than twelve digital signal sources. Once Caldas has an estimated audience of 3,218,809 people in Colombia.
Once Caldas has an estimated audience of 3,218,809 people in Colombia. 36.5% are female, 63.5% are male, average age 37.6.
The key figures that characterise the Once Caldas profile in Colombia.
36.5% are female, 63.5% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 37.6 |
| Estimated audience size | 3,218,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 19% | |
| 30-39 | 14% | |
| 40-49 | 19% | |
| 50+ | 21% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Once Caldas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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