Rascasse Audience Intelligence

UEFA Champions League Audience in Colombia

A data profile of the people who buy, follow and care about UEFA Champions League in Colombia — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 4,920,304 people in Colombia.

#5among Soccer in Colombia
#1among Event in Colombia
#11in Sports

UEFA Champions League has an estimated audience of 4,920,304 people in Colombia. 22.2% are female, 77.8% are male, average age 33.2. Top brand affinities: Cristiano Ronaldo, Copa Libertadores, Premier League, Win Sports, UEFA Europa League.

Top brand affinities include Cristiano Ronaldo, Copa Libertadores, Premier League, with strongest over-indexing on Cristiano Ronaldo (1.61× the country average).

Demographically, the UEFA Champions League audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

The typical UEFA Champions League fan in Colombia is more male, around 33.2 years old, with strong Career Orientation tendencies and a notable affinity for Cristiano Ronaldo.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the UEFA Champions League profile in Colombia.

Audience size
4.9M
in Colombia
Gender
22.2%
77.8% male
Age
33.2
average years
Country rank
#208
Event in Colombia
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UEFA Champions League fans

22.2% are female, 77.8% are male, average age 33.2.

Fig. 02

Gender split

22.2%
Female
77.8%
Male
Demographic split for UEFA Champions League audience in Colombia
MetricValue
Female22.2%
Male77.8%
Average age33.2
Estimated audience size4,920,304
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the UEFA Champions League audience in Colombia
Age bracketShare%
16-1933%
20-2926%
30-3918%
40-4912%
50+11%
Fig. 04

Worldwide distribution

1.8%

of the worldwide UEFA Champions League audience comes from Colombia.

Worldwide audience distribution share by country for UEFA Champions League
CountryShare
United States8.8%
Italy7.7%
Brazil7.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UEFA Champions League audience
#·InterestCategoryAffinity×
01Win SportsMovies & TV2.01×
02Copa SudamericanaSports1.98×
03Copa LibertadoresSports1.94×
04Copa AméricaSports1.93×
05UEFA Europa LeagueSports1.89×
06NeymarSports1.86×
07RonaldinhoSports1.82×
08Bristol, ConnecticutTravel & Leisure1.78×
09BundesligaSports1.74×
10SofascoreSports1.74×
11Premier LeagueSports1.70×
12ESPNMovies & TV1.69×
13Diario ASSports1.68×
14GarenaTechnology & Electronics1.64×
15Categoría Primera ASports1.63×
16Lionel MessiSports1.62×
17Cristiano RonaldoSports1.61×
18Proxy serverInternet & Social Media1.61×
19Cue sportsSports1.54×
20Kylian MbappéSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UEFA Champions League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by UEFA Champions League audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.04×
Risk AppetiteTHRILL0.87×
CreativityOPEN0.71×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by UEFA Champions League audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
IndividualismJOY0.52×
IndulgenceJOY0.70×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Colombia who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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