A data profile of the people who buy, follow and care about Premier League in Colombia — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 2,508,692 people in Colombia.
Premier League has an estimated audience of 2,508,692 people in Colombia. 24.9% are female, 75.1% are male, average age 32.2. Top brand affinities: Manchester City F.C., america de cali, Atlético Nacional, UEFA Europa League, Bundesliga.
Top brand affinities include Manchester City F.C., america de cali, Atlético Nacional, with strongest over-indexing on Manchester City F.C. (3.84× the country average).
Demographically, the Premier League audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Premier League fan in Colombia is more male, around 32.2 years old, with strong Career Orientation tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Premier League profile in Colombia.
24.9% are female, 75.1% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 32.2 |
| Estimated audience size | 2,508,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 10% |
of the worldwide Premier League audience comes from Colombia.
| Country | Share |
|---|---|
| United Kingdom | 9.7% |
| United States | 7.3% |
| Brazil | 5.9% |
The strongest cross-interests of the Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ligue 1 | Sports | 4.32× | ||
| 02 | Bundesliga | Sports | 4.17× | ||
| 03 | Sofascore | Sports | 4.17× | ||
| 04 | UEFA Europa League | Sports | 3.96× | ||
| 05 | Manchester City F.C. | Sports | 3.84× | ||
| 06 | Copa Sudamericana | Sports | 3.58× | ||
| 07 | Liverpool F.C. | Sports | 3.26× | ||
| 08 | Arsenal F.C. | Sports | 3.15× | ||
| 09 | Win Sports | Movies & TV | 3.12× | ||
| 10 | Copa Libertadores | Sports | 2.94× | ||
| 11 | Sports betting | Games | 2.85× | ||
| 12 | Paris Saint-Germain | Sports | 2.49× | ||
| 13 | Luis Díaz | Sports | 2.42× | ||
| 14 | Manchester United F.C. | Sports | 2.37× | ||
| 15 | Cristiano Ronaldo | Sports | 2.22× | ||
| 16 | FC Bayern Munich | Sports | 2.17× | ||
| 17 | america de cali | Sports | 2.04× | ||
| 18 | Millonarios FC | Sports | 1.94× | ||
| 19 | FC Barcelona | Sports | 1.69× | ||
| 20 | Atlético Nacional | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.02× | |
| Risk Appetite | THRILL | 0.87× | |
| Individualism | JOY | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.70× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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