Rascasse Audience Intelligence

UEFA Champions League Audience in Norway

A data profile of the people who buy, follow and care about UEFA Champions League in Norway — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 845,043 people in Norway.

UEFA Champions League has an estimated audience of 845,043 people in Norway. 21.6% are female, 78.4% are male, average age 37.9. Top brand affinities: Eliteserien, Soccer, FIFA World Cup, Oslo, Premier League.

Top brand affinities include Eliteserien, Soccer, FIFA World Cup, with strongest over-indexing on Eliteserien (1.94× the country average).

Demographically, the UEFA Champions League audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Social Media Usage, Travelling.

The typical UEFA Champions League fan in Norway is more male, around 37.9 years old, with strong Social Media Usage tendencies and a notable affinity for Eliteserien.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the UEFA Champions League profile in Norway.

Audience size
845K
in Norway
Gender
21.6%
78.4% male
Age
37.9
average years
Country rank
#373
Event in Norway
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UEFA Champions League fans

21.6% are female, 78.4% are male, average age 37.9.

Fig. 02

Gender split

21.6%
Female
78.4%
Male
Demographic split for UEFA Champions League audience in Norway
MetricValue
Female21.6%
Male78.4%
Average age37.9
Estimated audience size845,043
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the UEFA Champions League audience in Norway
Age bracketShare%
16-1926%
20-2919%
30-3916%
40-4918%
50+21%
Fig. 04

Worldwide distribution

0.3%

of the worldwide UEFA Champions League audience comes from Norway.

Worldwide audience distribution share by country for UEFA Champions League
CountryShare
United States8.8%
Italy7.7%
Brazil7.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UEFA Champions League audience
#·InterestCategoryAffinity×
01Virgil van DijkSports10.42×
02Leicester City F.C.Sports7.75×
03Marcus RashfordSports7.05×
04Aston Villa F.C.Sports6.93×
05TippeligaenSports4.00×
06Ole Gunnar SolskjærSports3.27×
07UEFA Europa LeagueSports3.13×
08Manchester City F.C.Sports2.92×
09Premier LeagueSports2.86×
10Chelsea F.C.Sports2.69×
11Real Madrid C.F.Sports2.62×
12Manchester United F.C.Sports2.47×
13FIFA World CupSports2.42×
14Arsenal F.C.Sports2.25×
15SoccerSports2.23×
16Liverpool F.C.Sports2.18×
17ItalyTravel & Leisure2.03×
18EliteserienSports1.94×
19MoneyBusiness & Career1.85×
20OsloTravel & Leisure1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UEFA Champions League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by UEFA Champions League audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.93×
TravellingTHRILL0.61×
PatriotismCONSERVATISM0.59×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by UEFA Champions League audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
TravellingTHRILL0.61×
Social Media UsageJOY0.93×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Norway who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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