A data profile of the people who buy, follow and care about UEFA Champions League in Norway — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 845,043 people in Norway.
UEFA Champions League has an estimated audience of 845,043 people in Norway. 21.6% are female, 78.4% are male, average age 37.9. Top brand affinities: Eliteserien, Soccer, FIFA World Cup, Oslo, Premier League.
Top brand affinities include Eliteserien, Soccer, FIFA World Cup, with strongest over-indexing on Eliteserien (1.94× the country average).
Demographically, the UEFA Champions League audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical UEFA Champions League fan in Norway is more male, around 37.9 years old, with strong Social Media Usage tendencies and a notable affinity for Eliteserien.
The key figures that characterise the UEFA Champions League profile in Norway.
21.6% are female, 78.4% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 21.6% |
| Male | 78.4% |
| Average age | 37.9 |
| Estimated audience size | 845,043 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide UEFA Champions League audience comes from Norway.
| Country | Share |
|---|---|
| United States | 8.8% |
| Italy | 7.7% |
| Brazil | 7.2% |
The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virgil van Dijk | Sports | 10.42× | ||
| 02 | Leicester City F.C. | Sports | 7.75× | ||
| 03 | Marcus Rashford | Sports | 7.05× | ||
| 04 | Aston Villa F.C. | Sports | 6.93× | ||
| 05 | Tippeligaen | Sports | 4.00× | ||
| 06 | Ole Gunnar Solskjær | Sports | 3.27× | ||
| 07 | UEFA Europa League | Sports | 3.13× | ||
| 08 | Manchester City F.C. | Sports | 2.92× | ||
| 09 | Premier League | Sports | 2.86× | ||
| 10 | Chelsea F.C. | Sports | 2.69× | ||
| 11 | Real Madrid C.F. | Sports | 2.62× | ||
| 12 | Manchester United F.C. | Sports | 2.47× | ||
| 13 | FIFA World Cup | Sports | 2.42× | ||
| 14 | Arsenal F.C. | Sports | 2.25× | ||
| 15 | Soccer | Sports | 2.23× | ||
| 16 | Liverpool F.C. | Sports | 2.18× | ||
| 17 | Italy | Travel & Leisure | 2.03× | ||
| 18 | Eliteserien | Sports | 1.94× | ||
| 19 | Money | Business & Career | 1.85× | ||
| 20 | Oslo | Travel & Leisure | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Travelling | THRILL | 0.61× | |
| Patriotism | CONSERVATISM | 0.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Travelling | THRILL | 0.61× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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