A data profile of the people who buy, follow and care about Liverpool F.C. in Norway — modelled from more than twelve digital signal sources. Liverpool F.C. has an estimated audience of 1,130,285 people in Norway.
Liverpool F.C. has an estimated audience of 1,130,285 people in Norway. 27.9% are female, 72.1% are male, average age 38.8. Top brand affinities: FIFA World Cup, Eliteserien, Manchester United F.C., Premier League, UEFA Champions League.
Top brand affinities include FIFA World Cup, Eliteserien, Manchester United F.C., with strongest over-indexing on FIFA World Cup (3.12× the country average).
Demographically, the Liverpool F.C. audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Liverpool F.C. fan in Norway is more male, around 38.8 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Liverpool F.C. profile in Norway.
27.9% are female, 72.1% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 38.8 |
| Estimated audience size | 1,130,285 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Liverpool F.C. audience comes from Norway.
| Country | Share |
|---|---|
| United Kingdom | 20.0% |
| United States | 11.3% |
| Germany | 6.6% |
The strongest cross-interests of the Liverpool F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Virgil van Dijk | Sports | 9.05× | ||
| 02 | Aston Villa F.C. | Sports | 6.01× | ||
| 03 | Leicester City F.C. | Sports | 5.83× | ||
| 04 | Chelsea F.C. | Sports | 3.64× | ||
| 05 | Arsenal F.C. | Sports | 3.46× | ||
| 06 | Juventus F.C. | Sports | 3.25× | ||
| 07 | FIFA World Cup | Sports | 3.12× | ||
| 08 | Manchester United F.C. | Sports | 3.11× | ||
| 09 | Cristiano Ronaldo | Sports | 3.02× | ||
| 10 | UEFA Europa League | Sports | 2.89× | ||
| 11 | Premier League | Sports | 2.86× | ||
| 12 | Real Madrid C.F. | Sports | 2.83× | ||
| 13 | UEFA Champions League | Sports | 2.79× | ||
| 14 | Manchester City F.C. | Sports | 2.73× | ||
| 15 | Martin Ødegaard | Sports | 2.54× | ||
| 16 | FC Barcelona | Sports | 2.48× | ||
| 17 | Tippeligaen | Sports | 2.23× | ||
| 18 | Eliteserien | Sports | 2.00× | ||
| 19 | Team sport | Sports | 1.89× | ||
| 20 | Soccer | Sports | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Travelling | THRILL | 0.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.62× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Liverpool F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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