Rascasse Audience Intelligence

Liverpool F.C. Audience in Norway

A data profile of the people who buy, follow and care about Liverpool F.C. in Norway — modelled from more than twelve digital signal sources. Liverpool F.C. has an estimated audience of 1,130,285 people in Norway.

Liverpool F.C. has an estimated audience of 1,130,285 people in Norway. 27.9% are female, 72.1% are male, average age 38.8. Top brand affinities: FIFA World Cup, Eliteserien, Manchester United F.C., Premier League, UEFA Champions League.

Top brand affinities include FIFA World Cup, Eliteserien, Manchester United F.C., with strongest over-indexing on FIFA World Cup (3.12× the country average).

Demographically, the Liverpool F.C. audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.

The typical Liverpool F.C. fan in Norway is more male, around 38.8 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Liverpool F.C. profile in Norway.

Audience size
1.1M
in Norway
Gender
27.9%
72.1% male
Age
38.8
average years
Country rank
#228
Team in Norway
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liverpool F.C. fans

27.9% are female, 72.1% are male, average age 38.8.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Liverpool F.C. audience in Norway
MetricValue
Female27.9%
Male72.1%
Average age38.8
Estimated audience size1,130,285
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Liverpool F.C. audience in Norway
Age bracketShare%
16-1923%
20-2919%
30-3916%
40-4920%
50+22%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Liverpool F.C. audience comes from Norway.

Worldwide audience distribution share by country for Liverpool F.C.
CountryShare
United Kingdom20.0%
United States11.3%
Germany6.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liverpool F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liverpool F.C. audience
#·InterestCategoryAffinity×
01Virgil van DijkSports9.05×
02Aston Villa F.C.Sports6.01×
03Leicester City F.C.Sports5.83×
04Chelsea F.C.Sports3.64×
05Arsenal F.C.Sports3.46×
06Juventus F.C.Sports3.25×
07FIFA World CupSports3.12×
08Manchester United F.C.Sports3.11×
09Cristiano RonaldoSports3.02×
10UEFA Europa LeagueSports2.89×
11Premier LeagueSports2.86×
12Real Madrid C.F.Sports2.83×
13UEFA Champions LeagueSports2.79×
14Manchester City F.C.Sports2.73×
15Martin ØdegaardSports2.54×
16FC BarcelonaSports2.48×
17TippeligaenSports2.23×
18EliteserienSports2.00×
19Team sportSports1.89×
20SoccerSports1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liverpool F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Liverpool F.C. audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.87×
PatriotismCONSERVATISM0.86×
TravellingTHRILL0.62×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Liverpool F.C. audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.62×
PatriotismCONSERVATISM0.86×
Social Media UsageJOY0.87×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Norway who actively search for Liverpool F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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