A data profile of the people who buy, follow and care about Money in Norway — modelled from more than twelve digital signal sources. Money has an estimated audience of 1,052,728 people in Norway.
Money has an estimated audience of 1,052,728 people in Norway. 48.6% are female, 51.4% are male, average age 45.4. Top brand affinities: Google, Personal finance, Spar (retailer), FIFA World Cup, TikTok.
Top brand affinities include Google, Personal finance, Spar (retailer), with strongest over-indexing on Google (1.61× the country average).
Demographically, the Money audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Money fan in Norway is balanced, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Money profile in Norway.
48.6% are female, 51.4% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 45.4 |
| Estimated audience size | 1,052,728 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Money audience comes from Norway.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
The strongest cross-interests of the Money audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Accounting | Business & Career | 2.61× | ||
| 02 | Financial services | Business & Career | 2.51× | ||
| 03 | Spar (retailer) | Shopping | 2.48× | ||
| 04 | Manchester City F.C. | Sports | 2.28× | ||
| 05 | Hairstyle | Beauty & Wellness | 2.15× | ||
| 06 | Instant messaging | Internet & Social Media | 2.12× | ||
| 07 | Fiction books | Literature | 2.03× | ||
| 08 | Premier League | Sports | 1.93× | ||
| 09 | Drop shipping | Shopping | 1.91× | ||
| 10 | FIFA World Cup | Sports | 1.87× | ||
| 11 | UEFA Champions League | Sports | 1.85× | ||
| 12 | Personal finance | Business & Career | 1.80× | ||
| 13 | Hair products | Beauty & Wellness | 1.77× | ||
| 14 | Happiness | Health | 1.73× | ||
| 15 | Dogs | Pets & Animals | 1.63× | ||
| 16 | Higher education | Business & Career | 1.63× | ||
| 17 | Internet & Social Media | 1.61× | |||
| 18 | Video games | Games | 1.60× | ||
| 19 | TikTok | Internet & Social Media | 1.57× | ||
| 20 | Education | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Early Adopter Mentality | POWER | 1.47× | |
| Extroversion | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.48× | |
| Price Sensitivity | PREMIUM | 0.59× | |
| DIY Mentality | THRILL | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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