A data profile of the people who buy, follow and care about Money in Denmark — modelled from more than twelve digital signal sources. Money has an estimated audience of 1,701,332 people in Denmark.
Money has an estimated audience of 1,701,332 people in Denmark. 48.8% are female, 51.2% are male, average age 46.9. Top brand affinities: Elgiganten, Germany, Toys, Concerts, Novo Nordisk.
Top brand affinities include Elgiganten, Germany, Toys, with strongest over-indexing on Elgiganten (1.78× the country average).
Demographically, the Money audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
The typical Money fan in Denmark is balanced, around 46.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Money profile in Denmark.
48.8% are female, 51.2% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 46.9 |
| Estimated audience size | 1,701,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Money audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
The strongest cross-interests of the Money audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 1.93× | ||
| 02 | Elgiganten | Shopping | 1.78× | ||
| 03 | Tesla Motors | Cars & Mobility | 1.77× | ||
| 04 | Hardware store | Home & Garden | 1.77× | ||
| 05 | Renewable energy | Business & Career | 1.77× | ||
| 06 | Motorboat | Cars & Mobility | 1.77× | ||
| 07 | Greenhouse | Home & Garden | 1.77× | ||
| 08 | Innovation | Business & Career | 1.77× | ||
| 09 | Hyundai | Cars & Mobility | 1.77× | ||
| 10 | Sauna | Home & Garden | 1.77× | ||
| 11 | Mortgage loans | Business & Career | 1.75× | ||
| 12 | Germany | Travel & Leisure | 1.68× | ||
| 13 | Financial services | Business & Career | 1.66× | ||
| 14 | Hairstyle | Beauty & Wellness | 1.61× | ||
| 15 | Self-employment | Business & Career | 1.54× | ||
| 16 | Car rentals | Cars & Mobility | 1.54× | ||
| 17 | Toys | Games | 1.52× | ||
| 18 | Novo Nordisk | Health | 1.52× | ||
| 19 | Musical theatre | Movies & TV | 1.51× | ||
| 20 | Concerts | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Family Orientation | CONSERVATISM | 1.36× | |
| Need for Security | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Creativity | OPEN | 0.92× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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