A data profile of the people who buy, follow and care about Money in Finland — modelled from more than twelve digital signal sources. Money has an estimated audience of 1,080,763 people in Finland.
Money has an estimated audience of 1,080,763 people in Finland. 56.7% are female, 43.3% are male, average age 47.4. Top brand affinities: Finnair, Google, TikTok, Danske Bank, Biltema.
Top brand affinities include Finnair, Google, TikTok, with strongest over-indexing on Finnair (2.08× the country average).
Demographically, the Money audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Money fan in Finland is more female, around 47.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.
The key figures that characterise the Money profile in Finland.
56.7% are female, 43.3% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 47.4 |
| Estimated audience size | 1,080,763 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Money audience comes from Finland.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
The strongest cross-interests of the Money audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drop shipping | Shopping | 3.16× | ||
| 02 | Financial services | Business & Career | 2.38× | ||
| 03 | Danske Bank | Business & Career | 2.21× | ||
| 04 | Finnair | Travel & Leisure | 2.08× | ||
| 05 | TikTok | Internet & Social Media | 2.00× | ||
| 06 | Hair products | Beauty & Wellness | 1.92× | ||
| 07 | Electronic music | Music & Radio | 1.91× | ||
| 08 | Internet & Social Media | 1.89× | |||
| 09 | Valtteri Bottas | Sports | 1.84× | ||
| 10 | Dogs | Pets & Animals | 1.81× | ||
| 11 | Stockmann | Shopping | 1.80× | ||
| 12 | Happiness | Health | 1.79× | ||
| 13 | Video games | Games | 1.70× | ||
| 14 | Internet & Social Media | 1.68× | |||
| 15 | Apartment | Business & Career | 1.67× | ||
| 16 | Kitchen | Home & Garden | 1.66× | ||
| 17 | Shoes | Fashion & Accessoires | 1.61× | ||
| 18 | Nature | Home & Garden | 1.54× | ||
| 19 | Biltema | Business & Career | 1.53× | ||
| 20 | Mobile phones | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.69× | |
| Community Orientation | OPEN | 1.61× | |
| Extroversion | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| DIY Mentality | THRILL | 0.68× | |
| Individualism | JOY | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.