A data profile of the people who buy, follow and care about Money in Austria — modelled from more than twelve digital signal sources. Money has an estimated audience of 1,432,564 people in Austria.
The average Money fan in Austria is 42.8 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Lower Austria.
Top brand affinities include Kronen Zeitung, Billa (supermarket), Google Maps, with strongest over-indexing on Kronen Zeitung (1.63× the country average).
Demographically, the Money audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Money fan in Austria is balanced, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Money profile in Austria.
51.7% are female, 48.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 42.8 |
| Estimated audience size | 1,432,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Money audience comes from Austria.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
Where the Money audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~300K | 1.42× | |
| 02 | Vienna | ~300K | 1.18× | |
| 03 | Carinthia (state) | ~80K | 1.10× | |
| 04 | Lower Austria | ~200K | 1.06× | |
| 05 | Upper Austria | ~200K | 1.03× | |
| 06 | Burgenland | ~40K | 0.96× | |
| 07 | Tyrol | ~80K | 0.79× | |
| 08 | Vorarlberg | ~40K | 0.79× | |
| 09 | Salzburg | ~70K | 0.68× |
The strongest cross-interests of the Money audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 2.29× | ||
| 02 | Politics | Politics & Society | 2.12× | ||
| 03 | Internet & Social Media | 2.00× | |||
| 04 | Renewable energy | Business & Career | 1.96× | ||
| 05 | Toys | Games | 1.93× | ||
| 06 | Austrian Airlines | Travel & Leisure | 1.80× | ||
| 07 | Hornbach | Shopping | 1.79× | ||
| 08 | Innovation | Business & Career | 1.79× | ||
| 09 | Hobby | Home & Garden | 1.77× | ||
| 10 | Lodging | Travel & Leisure | 1.76× | ||
| 11 | Blues music | Music & Radio | 1.76× | ||
| 12 | Wikipedia | Internet & Social Media | 1.74× | ||
| 13 | Hair products | Beauty & Wellness | 1.68× | ||
| 14 | Billa (supermarket) | Shopping | 1.65× | ||
| 15 | Kronen Zeitung | News | 1.63× | ||
| 16 | Happiness | Health | 1.61× | ||
| 17 | Czech Republic | Travel & Leisure | 1.57× | ||
| 18 | Hungary | Travel & Leisure | 1.55× | ||
| 19 | Google Maps | Internet & Social Media | 1.54× | ||
| 20 | Spas | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Career Orientation | POWER | 1.45× | |
| Sustainability | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Design Affinity | PREMIUM | 0.92× | |
| Creativity | OPEN | 0.96× |
Money has an estimated audience of 1,432,564 people in Austria, concentrated in Vienna and Styria.
51.7% of Money fans are female, 48.3% are male, with an average age of 42.8 years.
Money fans show strongest brand affinity for Kronen Zeitung (1.63×), Billa (supermarket) (1.65×), and Google Maps (1.54×) over the country average.
Money fans in Austria are most concentrated in Vienna (reach ~300K), Styria (reach ~300K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Money itself, the audience over-indexes on Billa (supermarket) (1.65×), Google Maps (1.54×), WhatsApp (2.0×), and Politics (2.12×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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