Money Audience in Spain
Money has an estimated audience of 8,404,342 people in Spain. 53.2% are female, 46.8% are male, average age 47.0. Top brand affinities: MSN, Julio Iglesias, Livemusic, TripAdvisor, Movistar.
Top brand affinities include MSN, Julio Iglesias, Livemusic, with strongest over-indexing on MSN (5.29× the country average). Demographically, the Money audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Money fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 47.0 |
| Estimated audience size | 8,404,342 |
Audience persona
The typical Money fan in Spain is balanced, around 47.0 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 5.29× | News |
| Julio Iglesias | 2.86× | Music & Radio |
| Livemusic | 3.94× | Music & Radio |
| TripAdvisor | 3.39× | Travel & Leisure |
| Movistar | 2.48× | Technology & Electronics |
| Aldi | 2.49× | Shopping |
| Dentistry | 4.26× | Business & Career |
| CAC 40 | 2.89× | Business & Career |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Stradivarius | 2.34× | Shopping |
| Mapfre | 2.57× | Business & Career |
| 1.73× | Internet & Social Media | |
| Conforama | 2.9× | Home & Garden |
| Orange | 2.74× | Technology & Electronics |
| Formentera | 4.71× | Travel & Leisure |
| Girona | 2.7× | Sports |
| Catering | 4.15× | Food & Beverages |
| Lunch | 2.57× | Food & Beverages |
| IBEX 35 | 1.58× | Business & Career |
| Kundalini yoga | 3.75× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.34 |
| Quality Awareness | PREMIUM | 1.33 |
| Need for Security | CONSERVATISM | 1.25 |
| Patriotism | CONSERVATISM | 1.2 |
| Indulgence | JOY | 1.15 |
| Travelling | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
See Money audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.