A data profile of the people who buy, follow and care about Money in Spain — modelled from more than twelve digital signal sources. Money has an estimated audience of 8,404,342 people in Spain.
Money has an estimated audience of 8,404,342 people in Spain. 53.2% are female, 46.8% are male, average age 47.0. Top brand affinities: Iberia (airline), WhatsApp, IBEX 35, Refrigerator, Real property.
Top brand affinities include Iberia (airline), WhatsApp, IBEX 35, with strongest over-indexing on Iberia (airline) (2.43× the country average).
Demographically, the Money audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Money fan in Spain is balanced, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Money profile in Spain.
53.2% are female, 46.8% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 47.0 |
| Estimated audience size | 8,404,342 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Money audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
The strongest cross-interests of the Money audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.96× | ||
| 02 | Betfair | Games | 3.73× | ||
| 03 | Refrigerator | Home & Garden | 3.25× | ||
| 04 | Real property | Home & Garden | 2.81× | ||
| 05 | Volunteering | Politics & Society | 2.78× | ||
| 06 | Internet & Social Media | 2.61× | |||
| 07 | Iberia (airline) | Travel & Leisure | 2.43× | ||
| 08 | Innovation | Business & Career | 2.31× | ||
| 09 | Distilled beverage | Food & Beverages | 2.30× | ||
| 10 | Renewable energy | Business & Career | 2.17× | ||
| 11 | IBEX 35 | Business & Career | 2.04× | ||
| 12 | Mango | Shopping | 2.03× | ||
| 13 | Bankinter | Business & Career | 2.00× | ||
| 14 | Caixabank | Business & Career | 1.96× | ||
| 15 | Badoo | Internet & Social Media | 1.93× | ||
| 16 | Banco Sabadell | Business & Career | 1.77× | ||
| 17 | Loterías y Apuestas del Estado | Games | 1.69× | ||
| 18 | Julio Iglesias | Music & Radio | 1.64× | ||
| 19 | Religion | Business & Career | 1.53× | ||
| 20 | Movistar+ | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Quality Awareness | PREMIUM | 1.61× | |
| Convenience Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Creativity | OPEN | 0.91× | |
| Price Sensitivity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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