A data profile of the people who buy, follow and care about Money in Brazil — modelled from more than twelve digital signal sources. Money has an estimated audience of 18,970,357 people in Brazil.
Money has an estimated audience of 18,970,357 people in Brazil. 55.2% are female, 44.8% are male, average age 41.9. Top brand affinities: Real property, MSN, Credit (finance), Online banking, Mortgage loans.
Top brand affinities include Real property, MSN, Credit (finance), with strongest over-indexing on Real property (1.76× the country average).
Demographically, the Money audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Money fan in Brazil is more female, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Money profile in Brazil.
55.2% are female, 44.8% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.9 |
| Estimated audience size | 18,970,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Money audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
The strongest cross-interests of the Money audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stephen King | Literature | 2.07× | ||
| 02 | Children's literature | Literature | 2.07× | ||
| 03 | Mobile banking | Business & Career | 1.83× | ||
| 04 | Family car | Cars & Mobility | 1.83× | ||
| 05 | Flea market | Home & Garden | 1.79× | ||
| 06 | Real property | Home & Garden | 1.76× | ||
| 07 | Wearable technology | Technology & Electronics | 1.73× | ||
| 08 | Meryl Streep | Movies & TV | 1.72× | ||
| 09 | Mortgage loans | Business & Career | 1.71× | ||
| 10 | Debit card | Business & Career | 1.69× | ||
| 11 | Career development | Business & Career | 1.67× | ||
| 12 | Phil Collins | Music & Radio | 1.64× | ||
| 13 | MSN | News | 1.63× | ||
| 14 | Online banking | Business & Career | 1.62× | ||
| 15 | Retail banking | Business & Career | 1.61× | ||
| 16 | Duvet | Home & Garden | 1.61× | ||
| 17 | Keanu Reeves | Movies & TV | 1.56× | ||
| 18 | Masonry | Home & Garden | 1.56× | ||
| 19 | Credit (finance) | Business & Career | 1.53× | ||
| 20 | Paraná Clube | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.42× | |
| Family Orientation | CONSERVATISM | 1.31× | |
| Patriotism | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| Spirituality | BALANCE | 0.87× | |
| Price Sensitivity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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