Money Audience in Brazil
Money has an estimated audience of 18,970,357 people in Brazil. 55.2% are female, 44.8% are male, average age 41.9. Top brand affinities: Smart device, Polo Ralph Lauren, Nature, Family, WhatsApp.
Top brand affinities include Smart device, Polo Ralph Lauren, Nature, with strongest over-indexing on Smart device (11.8× the country average). Demographically, the Money audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Need for Security.
Category: Business & Career · Type: Topic
Demographics of Money fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.9 |
| Estimated audience size | 18,970,357 |
Audience persona
The typical Money fan in Brazil is more female, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Smart device.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smart device | 11.8× | Technology & Electronics |
| Polo Ralph Lauren | 17.42× | Fashion & Accessoires |
| Nature | 1.74× | Home & Garden |
| Family | 1.54× | Kids & Family |
| 1.53× | Internet & Social Media | |
| Social media | 1.61× | Business & Career |
| 1.88× | Technology & Electronics | |
| Sport Club do Recife | 2× | Sports |
| Telegram | 2.21× | Internet & Social Media |
| Concealer | 5.75× | Beauty & Wellness |
| Happiness | 1.62× | Health |
| Electrolux | 2.06× | Home & Garden |
| Hairstyle | 2.05× | Beauty & Wellness |
| Mixed martial arts | 2.73× | Sports |
| Localiza | 1.78× | Cars & Mobility |
| 1.65× | Internet & Social Media | |
| Real property | 1.64× | Home & Garden |
| Forró | 1.79× | Music & Radio |
| Spas | 1.51× | Beauty & Wellness |
| Steam | 2.14× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.46 |
| Need for Security | CONSERVATISM | 1.38 |
| Family Orientation | CONSERVATISM | 1.33 |
| Design Affinity | PREMIUM | 1.27 |
| Risk Appetite | THRILL | 1.22 |
| Mindfulness | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
See Money audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.